I could be wrong, but it feels like one issue is that AI seems to cater more as a signal to venture capital and the internals of the tech industry in a lot of these products, while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.
>while consumers just want to know "what is this product going to actually do for me," and care less about whether it is implemented with the buzzword du jour.
I would say that undersells the (not neutral, actively negative) impact of AI to many.
What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!"
You might as well market it as "created by child labor".
Another signal that prominent mentions of "AI" in your marketing sends is "this product is going to shoe-horn AI into this somehow". Plenty of products that people use every day at home or in work - Google search, Facebook Messenger, Instagram, Jira, and more - have had some kind of AI-first redesign. In each case some AI functionality has been placed prominently either somewhere that you accidentally press it or in place of something that previously worked. Even my iPhone brings up this brightly coloured keyboard expecting me to do something with AI, and I don't actually know what causes it.
So I think it's much simpler than solidarity with creators, artists or even workers more generally. It's that "AI" as a brand stinks, people are connecting it with annoying, low quality experiences and shitty low-effort art.
One thing that the tech world has become obsessed with is increasingly non-deterministic products. Products that do what they think what the user wants to do rather than what they actually want to do. They've also fallen in love with changing things for the sake of change.
I had a friend buy a Tesla and one thing that ruined the car for him is that the menu would change overnight. He'd know how to turn the fog lights on, for instance, but next time he had to do it, the menu had moved someplace else.
AI is the ultimate non-deterministic product. You can ask it to do the same thing repeatedly and get different results every time!
This is one hell that the cyberpunk people didn't anticipate. If you watch cyberpunk movies from the 80s or 90s the tech all works kinda like how a microwave or vcr would of worked back then: the device had discrete controls and it did one thing reliably. The closest vision back then to what we're getting now is the moody ship's computer from hitchhiker's guide.
I wouldn’t over index in the artist side of things. A lot of people don’t really think about that at all, just look at how readily Spotify was adopted despite taking a ton of money away from artists.
I think you may be right. I enjoy tech and programming, but hardly any of my friends/family do. And nearly everyone in my inner circle (an admittedly small number of people, considering I'm an extreme introvert) condemns and avoids AI both for the reasons you mentioned and because they refuse to "outsource my brain to AI!"
In fact, the only time I personally encounter a lot of pro-AI commentary is when I come here to HN (and, obviously, there are plenty of anti-AI people on this site too).
I personally appreciate it and use it, but I'm still "old-fashioned" in the sense that I only ask it for very specific things and always read through what it produces. I'm honestly not entirely sure how I'm supposed to feel about all this. These are interesting times, to say the least.
In many cases "AI" signals some sort of betrayal to users, because it shows that the developer CAN drastically change the GUI to implement features it wants to implement, except in practice "AI" isn't a feature that provides tangible benefits to the user.
So you get the feeling of "you could have done this this WHOLE time?" + the fact they didn't do it for you but just to say they are using AI now.
If the developer wanted to please the users, they would instead implement features that users have been demanding for a while. That got a lower priority so that AI that nobody asked for could be implemented.
That’s why it’s so perplexing as a consumer when AI gets pushed so hard as if it’s a feature. Consumers don’t care what code your devs use, what cloud platform you deploy on, so why should they care about AI in your product? AI is not a feature; features are features tell me about those.
I believe the issue here is that, simply due to how these products came to market, "AI" is extremely vague, and slapping "AI" on every single thing makes it almost a negative signal for quality.
For most users "AI" probably just means "chatbot" - and that's not compelling, because they can already access a chatbot, why would they want one in every product they use?
The more advanced features / workflows that LLMs can enable are kind of opaque if your points of reference are the ChatGPT web interface and summaries of search results on google.com - one reason that "agent" or "harness" have become useful jargon is that it distinguishes the tool we use and what it can do from the tech that backs it.
AI in various forms are used all over, but do your point - users don't know it is AI. They also don't care. They care what AI does, and that is the feature that gets advertised, that AI does it they don't care. They are mostly not chatting with the machines and devices that have AI, they are pushing a button and letting the machine work for them while they sit back and relax (or more often go on to do other things)
All people I know hear when they hear AI is - they are automating art, there are layoffs incoming, they want to build a data centre next to me that will make my electricity costs go up, they are automating the consumer help call center.
The positive views of AI are really increasingly concentrated amongst some of the tech heavy population.
When I talk to people, from school students to middle aged employees, the common story is that they appreciate what AI can do for them when they choose to use it.
They are tired of hearing AI as a buzzword and having it shoehorned into every app and service they use. Most AI features have been rushed to market to check a box to say a company has an AI strategy, but they don’t work well. They’re just changing a familiar UI and popping up annoying notices.
Everyone also really doesn’t like consuming other people’s AI produced content. They associate it with slop on social media, fake headlines that tricked them, and low quality work their coworkers dump on them to waste their time. Everyone has a story about a coworker who is copying and pasting from ChatGPT everywhere at the office.
But most everyone thinks their own AI output is the exception: They like being able to type a couple sentences into ChatGPT and have it tell them something or produce some output that would have taken more time if they did it manually.
AI is the fastest growing consumer product in history. It argues AI is a turn-off because of a survey (methodology not disclosed) and is done by a company that's trying to sell you something.
It’s CEOs who want this because they have seen demos of AI, played with it themselves and have become immediately convinced that if they can make it do something amazing in two minutes, it must be a super weapon in the hands of the developers.
So they go all pointy-haired boss about insisting it gets shoehorned into everything.
Many CEOs, actually including tech CEOs, are in the foothills of the Dunning Kruger journey on much of the operations of their own businesses. They just don’t know what they don’t know, yet.
At best it's seen as an out-of-touch techie buzzword. More commonly it's associated with useless chatbots and ugly pictures. At worst it's associated with destruction of the natural environment, corruption, and small towns hollowed out by horrible living conditions imposed upon them by west coast capitalists.
Is anyone old enough to remember the switch from customer call centers having a human quickly answer to long long annoying phone menus because that friction, getting the customer to do some work or busy distraction, somehow saved costs for the company?
No-one likes phone menus and immediately wants to escape them (then they disable pressing 0 for human)
"AI" to me means the exact same thing
company wants to cut costs by eliminating human labor to increase profits
it means things are going to be wildly inconvenient with limited options
it ALWAYS means it's going to be worse
Hide your "AI", no-one is impressed or excited about it, quite the opposite
If it's a website, if I can't block your "AI" via javascript, I'll do it via CSS
LLMs are replacing a lot of the inflexible phone menus, and in leading implementations, can do all of the things a human could do. Or at least, make a recommendation for things it can't do that just require a human to hit an accept button.
Particularly when there is no plan for all the displaced folks who no longer have jobs. Essentially the brilliant plan seems to be to fire humans working their jobs and getting paid, replace them with "AI", give savings to the CEO or billionaire class, let the jobless people starve or something. Like, you don't need an AI Assistant to tell you that this plan will create backlash.
Working to eat and improve one's own livelihood is great. The problem with our model is that most of the output of my work doesn't go to those things - it goes to some rich dude who's gonna keep shoving ads to my face and burning the planet I live in.
Anecdotally, I don't know anyone who picks up random tools, unrelated to AI, because AI is advertised.
Usually when I see people see a pop-off for Try our AI assistant I hear "Fuck off" or "leave me alone" while they close it. It's like everything has a modern Clippy.
Personally I do see it as a VC signal, as if they gave up on making a good tool and started working on slopifying it.
60% is lower than I imagined, tbh. Most people aren't doing agentic workflows and AI is likely not a selling point.
The AI promoters are themselves saying these things because it is the positive case for their business, that other businesses can pay them for AI services that are cheaper and better than keeping existing jobs.
> Speaking at the Capital Framework for Large Banks conference at the Federal Reserve board of governors, Altman told the crowd that certain job categories would be completely eliminated by AI advancement.
> “Some areas, again, I think just like totally, totally gone,” he said, singling out customer support roles. “That’s a category where I just say, you know what, when you call customer support, you’re on target and AI, and that’s fine.”
And I'm sure the 50 year-old guy with the nice job at the stables just loved hearing Henry Ford talk about how nobody was going to own horses anymore.
This is an article about consumer sentiment. Consumers care much more about their own financial security than about Sam Altman's vision of a glorious future.
Got any sources for those claims that show how broadly adopted ai is in those countries? I lookes at japan and china and could find a few articles, the anime one cites a single anime made with ai and nothing about its reception and similar results for china
You think this is the media's fault? The media didn't force Altman and Amodei to tell everyone they were about to lose their jobs. The media didn't force Microsoft and Google to push half-cocked AI features into all of their products. The media didn't concoct secretive deals with municipalities so that residents didn't know data centers were being built in their neighborhoods until it was too late.
The AI industry has caused every single issue that it faces. It's absurd that you can't see this. "The media" barely even means anything anymore as the current landscape is so fractured. Who are you even talking about? Ed Zitron?
A lot of those developing nations use it specifically to produce useless slop. Blog spam from India is also very common.
I do use AI myself and don't believe its worthless, but I believe its only useful when you ask it fairly specific questions, with data it can consume publicly like "whats the rules for XYZ in this standard and if i do this problem like this in this way would that comply with those rules?" Type of thing.
I've also found it useful for programming (but often does miss things or do things a long-handed way) you have to be very careful about the results and not simply accept it because it appears to work, so it still requires a human to have a brain.
I'm not at all surprised that consumers dislike AI in this way because of the way its used, eg to replace help desk support, and create further distance between consumers and the companies they do business with. That's generally 100% how those companies use it because that is how AI companies have marketed it to executives.
Only now are we seeing posts from those people saying "waahh tokens cost too much how long till we can build our own AI". Which is another point in itself business workflows should be resilient and not heavily dependent on the cost of openai or anthropic tokens to be competitive. If these two companies can simply turn up the money knob and make your business have a huge risk then that's bad.
Also 100% we need to have sovereignty. We cannot depend on a single country to provide AI infrastructure. They can just shut it off whenever they feel like it. Maybe this week it's Fable/Mythos, and next week it's an entire country because Donald is unhappy and wouldn't "make a deal" on some thing he wants.
The problem is that many people recognize it for what it is (not real AI), and they are against society paying large cost for its advancement AS IF it is true AI or a path to it.
> Data centers are evil. Water is being destroyed. Eight whole rivers are drained to make a cat jpeg.
> Rich people are stealing all the jobs.
That would be a rare occurrence of the media doing its job because literally all of those things are true.
One difference between China and the US is that China won't allow data centers to jack up electricity prices, make things more expensive, be an environmental nightmare or create an unemployment crisis. None of those guardrails exist the US and honestly most Western "democracies".
Maybe there wouldn't be this reaction if we didn't have an affordability crisis and our government wasn't just 5 companies in a trench coat doing its best to do the largest wealth transfer to the wealthy in history then maybe, just maybe, we'd have a different attitude to AI.
I read a thing awhile ago that companies are increasingly resentful of having to go through you to get your money and I think about that often because it feels like the most accurate description of living in 2026.
The only one that's not entirely true is the water usage concern. The vast amount of water usage is non-consumptive, and you can even use reclaimed wastewater. To be clear, I'm on your side-- I just want to make sure that we don't give our opponents any ammunition by spouting misinformation. I'm happy to be proven wrong on this.
https://blog.andymasley.com/p/the-ai-water-issue-is-fake
This is the problem with all of the recent “AI” crap that has been shoved into our devices.
We have had ML features for years and it provided real benefits but most people did not know or care how it worked, it just did its job in the background without the underlying tech being shoved in your face.
Everything AI though is the opposite, it wants to focus on the technology first and the benefits second. It is actively making a worse UI and often providing little to no benefit.
Most consumers don’t actually care how their tech works, just that it does and gives them benefits.
The real thing i think people forget is that humans actually value time and effort from other humans. AI is often used by people who want to do neither and that's really what it boils down to.
Ask yourself, would you like to receive a christmas or birthday card with a personalized message or something produced you know was 100% produced by AI bot - even better when it has a hallucination in there.
They have enough different cards that at least you know effort was put into choosing the card. Also effort was put into buying the card at a store, signing it (often/hopefully with a short message), and sending it.
I don’t really want to defend Hallmark too much but I’d argue they provide a means of low effort personalisation. You choose a design that reflects you and your relationship to the recipient. You write a personal message inside (hopefully). The alternative is creating a card from scratch which is a big step up in creativity and time requirement.
I think most people would in fact prefer an artisanal chair if not for the price, not just "especially" accounting for price. Not a good comparison here though, because most products are not cheaper to the consumer due to AI - only cheaper (in theory) to the provider.
This is so true. My wife loves knitting and frequently gets comments about her items of people asking if they could have her knit something for them. When she tells them that if she tripled the prices of a similar store-bought one, she'd still be making sweatshop wages, they go back to the mass produced version they already have pretty quick.
I've seen multiple examples of software with good working ML solutions toss them aside for generalized AI with worse results. The real shift here is an attempt at the "one input for everything" user interface without understanding there's extremely few use cases where that's actually the best interface for users.
They've regressed for a long time and there's no signal to consumers that "AI" is anything that "fixes" or brings back what was working.
The example I always give is when google maps got speech recognition, I could ask it "Hey google, what's the E.T.A." and it would magically respond with how long till I arrive. Somewhere along the line it broke and for years now it doesn't work... the last time I tried my phone actually brought up the web browser and did a web search. smh.
The first thing I did when they forced gemini was I went to look how to disable it. Why? It override the old voice I chose to read calender events in the morning... in fact it would start reading like normal, then that stupid gemini voice would cut in and be entirely unhelpful.
The label is now on ... pretty much everything -- to the point where it's completely meaningless. So, maybe everyone can just stop lazily slapping it on things?
You can already see what's coming, too. At some point in the near future, companies will make a point of offering products without AI (to whatever extent) and start offering the bespoke, organic or Classic (i.e. Mexican Coke) versions and charging even more for them.
I think this is the real issue. Consumers love shiny cool stuff, but they don't like Clippy the paperclip. They like Siri when it helps but they don't like Siri when it impedes them.
What a conundrum! Why oh why are consumers reacting this way?
For most consumers AI will be a net negative. Already I can tell more and more companies use it in their call centers and support workflows, often just to stonewall customers: they reply very politely and with great attention to detail but will not solve your issue as they don’t have any decision power.
I really don’t look forward to this new world, AI is a powerful and useful too for creators but it will and already is used for all the wrong reasons, apparently even to pick which targets to destroy in war, essentially making life or death decisions in some areas with little to no oversight. And then people here think that any kind of regulation around this tech is useless and unwarranted…
Don’t get me wrong I use AI all the time but I fear it will be the most disruptive technological development in both positive and negative ways that we have ever dealt with.
I felt like sports radio was so formulaic that I could make an AI podcast that was at least as good as the generic shows out there. So…
I made an AI podcast that does a recap of every Phillies baseball game. Intro music, different hosts and characters, different callers, different segments. I take the json of the game events and give it to Claude.
Just some little bit of eleven labs and some say-tts in models for audio.
Oh no. It can't really be because "AI" frequently means "we fire employees to make more money. And by the way, we don't actually care about quality". Right?
I’ve seen a few brands here and there boasting of the quality of the “select Asian suppliers” they moved their manufacturing to. It’s a clever way to preempt criticism that the brand is now no different from any of the competing brands that moved to China or Vietnam.
Is this in things like the clothing industry, where there exists a conversation around fast/cheap/outsourced fashion and has consumer pushback built in? If so, it makes sense they would get ahead of that. I'm not sure all industries bother to make that point/consumers really care.
I guess they can say "Made in China, designed by Apple in California" in the packaging but at least they still take pride in the design. With AI it sounds you are disavowing also the authorship of the design.
Or have you ever seen an advertisement for US/EU tech that said: "Developed and designed by our software experts in the Philippines", or "Call our help line and we transfer your call to India for free!"
Most consumers don't care, as long as the quality is good. For a long time both audio quality and language skills of those outsourced call centers were really poor.
It’s terrible marketing. Telling someone “the product I’m selling will make you jobless and have no value to society” isn’t very persuasive. Outsourcing was not something promoted to the masses.
I'm looking at AI in a product as a way to tell it what to do without me needing to look up what I want to do... And it usually doesn't do that.
For example:
I wanted to make a pie chart in Excel of 5 cells, so I selected them and told Copilot to make a pie chart. It put a pie chart image in the chat window, and told me where to click to make the pie chart, but didn't actually make the pie chart for me.
Sometimes my phone's camera saves a picture in the wrong orientation, and I don't feel like digging around for where Google put the rotate button today. There's an easily-accessible prompt box, but it can't follow "rotate the image 90 degrees to the left".
---
The thing is, unless you use an app to do a task all the time, often it takes longer to find the button, remember the keystroke, or look it up on Google than it takes to just bang out a prompt. And, if I can tell my IDE to "write a unit test for this class" and get back something useful, why can't I tell Excel to "make a pie chart for these cells" and get back something useful?
Imagine the dotcom boom but most consumers have a negative sentiment towards internet stuff, it's mostly just CEOs measuring their internet dicks against each other.
I’m sure there are some good AI products but the vast majority seem to be garbage. The exception is coding agents and simple web text/image interfaces.
So yeah, as a signal the AI brand is about as bad as it gets. Crypto tier. But just like crypto, the investors want to see that signal regardless of any underlying substance.
The exception is translation. Translation is what transformers were originally developed for. LLMs shine in translation, and creating code is, after all, a translation from natural language into a programming language.
A lot of what current LLMs are good at seems to boil down to translation:
* Translate some prompt into a planning list of individual TODOs
* Treat each TODO as a new translation (e.g. from TODO to code), or call some external tool (lookup something on the internet, static code analysis, database request)
* Translate the result(s) of these TODOs into a final text, or into a new TODO list
To me, this is interesting, because maybe the Homo Sapiens intelligence simply developed as a side effect of communication (translating words into actions).
Maybe if marketing people stopped using the incredibly generic term "AI", and started actually saying what something is, it might work better. When you say "this app is powered by AI", do you mean Skynet, an LLM, or a basic machine learning system?
AI categorisation is second nature to us software engineers, it's easy to forget that the average person probably only knows the architecture for a transformer
and one or two CNNs.
Literally always LLM. AI is now synonym for LLM, regardless of what it meant before. Just like crypto is now synonym for e-currency and does not mean cryptography anymore.
I've worked at a company whose product involved some decently advanced computer vision, marketed as AI (which isn't incorrect).
I've also seen companies that were doing machine learning before the LLM boom, who remarketed their machine-learning-based product as AI (which isn't incorrect).
It's a bit like 25 years ago when people were slapping web on everything to make it seem better.
Part of this is incentivized by investors that want everything they invest in to be an AI thingy so they can feel good about themselves. So, you have a lot of startups optimizing for that. This is not a new thing of course. Every if-else type logic got shamelessly labeled AI at some point even fifteen years ago. I've been in a few places where that happened.
Other than that, I can't see why consumers should care for most things they actually buy and pay for.
But of course they tend to fall in the feature matrix trap where when faced with choice between product A and product B, they tend to go for the one with the most elaborate spec sheet. Even if most of that is just meaningless word soup to them. True for phones, TVs, stereo equipment, cars, etc. Most people really have no clue what they are buying so they just over pay under the assumption that it will cover their needs. AI goes in a long list of meaningless marketing language that companies use to market their products. Most people say they are not sensitive to that, but their purchase choices usually tell a different story. Marketing people know that.
A toaster with AI could potentially be useful. I've never had a toaster that can make toast for the whole family - you can do 2 slices but then you have to wait several minutes for it to cool down before making the next otherwise the second batch will not be done. (I have used restaurant toasters that can do this, but they are not for home use)
I was at the grocery store a few weeks back browsing the clearance with my girlfriend.
To my amazement I picked up a, grifty “hair regrowth” supplement. Right on the top of the box, they had the text: “AI TECHNOLOGY”
If you want to know what the fuck is happening to this country you just have to understand that we’re at a point where a company finds it even worth slapping an obvious grift on an obvious grift because there’s enough low IQ idiots to buy.
Outside the Silicon Valley echo chamber the attitude towards AI has shifted dramatically over the last few months. Folks still think the tech is cool but everyone is fed up with AI slop and all the noise and hype that’s failed to deliver.
The mood has shifted dramatically, but that wouldn’t be obvious to anyone that never leaves tech circles where it’s still all AI all the time.
Well of course they do. AI has strong association with words and phrases such as "hallucinate", "bad medical advice", "slop", etc. I can understand why a business would want to use it, but it's very seldom a win for the consumer.
The word "turnoff' is an understatement. The rubes try to sell it like the Monorail on the Simpsons. They're pushier than a timeshare. Feels like a scam.
Half of those submissions are directly contradicting my experience with the AI tools in question. AI slop is real and a problem, but most of the submissions act like everything is slop, and that is false.
The thing is, we are spending more on building out data centers and the infrastructure required to build and run them than the total global gross sales of software and related services so prices will go up, not down.
The correct marketing and product strategy is to not stick AI in everything. It’s to allow AI to access them. But this is a hard concept to grasp and tough to give up territory.
A good story here is notion: I don’t think they (only) stuck AI features. They made it possible for me to use it from AI. This is meaningfully different because it enables * composability *.
I record my notes in Notion using Apple Watch and summarise them or use them through Claude account which has a plugin to Notion.
Now think about it: employees in notion wont think of this as an amazing feature because it is utterly simple to implement. There’s no limelight or anything. If they had made some fancy AI integration within notion to autocomplete or whatever, the optics are better internally. But outside it is lukewarm to bad.
I wish more companies enable composability instead of bespoke AI integration within their application.
ITs only a matter of time until this somehow breaks down along party lines. My guess is the pro-business context will make republicans pro-ai before long.
I would say that undersells the (not neutral, actively negative) impact of AI to many.
What many people hear is "made with the tech that plagiarizes, leaves artists (and soon you as well) without a job, and makes things generic and bland!"
You might as well market it as "created by child labor".
So I think it's much simpler than solidarity with creators, artists or even workers more generally. It's that "AI" as a brand stinks, people are connecting it with annoying, low quality experiences and shitty low-effort art.
One thing that the tech world has become obsessed with is increasingly non-deterministic products. Products that do what they think what the user wants to do rather than what they actually want to do. They've also fallen in love with changing things for the sake of change.
I had a friend buy a Tesla and one thing that ruined the car for him is that the menu would change overnight. He'd know how to turn the fog lights on, for instance, but next time he had to do it, the menu had moved someplace else.
AI is the ultimate non-deterministic product. You can ask it to do the same thing repeatedly and get different results every time!
This is one hell that the cyberpunk people didn't anticipate. If you watch cyberpunk movies from the 80s or 90s the tech all works kinda like how a microwave or vcr would of worked back then: the device had discrete controls and it did one thing reliably. The closest vision back then to what we're getting now is the moody ship's computer from hitchhiker's guide.
But “AI is coming for your job” is very resonant.
In fact, the only time I personally encounter a lot of pro-AI commentary is when I come here to HN (and, obviously, there are plenty of anti-AI people on this site too).
I personally appreciate it and use it, but I'm still "old-fashioned" in the sense that I only ask it for very specific things and always read through what it produces. I'm honestly not entirely sure how I'm supposed to feel about all this. These are interesting times, to say the least.
In many cases "AI" signals some sort of betrayal to users, because it shows that the developer CAN drastically change the GUI to implement features it wants to implement, except in practice "AI" isn't a feature that provides tangible benefits to the user.
So you get the feeling of "you could have done this this WHOLE time?" + the fact they didn't do it for you but just to say they are using AI now.
If the developer wanted to please the users, they would instead implement features that users have been demanding for a while. That got a lower priority so that AI that nobody asked for could be implemented.
For most users "AI" probably just means "chatbot" - and that's not compelling, because they can already access a chatbot, why would they want one in every product they use?
The more advanced features / workflows that LLMs can enable are kind of opaque if your points of reference are the ChatGPT web interface and summaries of search results on google.com - one reason that "agent" or "harness" have become useful jargon is that it distinguishes the tool we use and what it can do from the tech that backs it.
“That’s so AI” is legitimate slang and it does not mean “that’s so cool and automated!”
The positive views of AI are really increasingly concentrated amongst some of the tech heavy population.
It has an equally negative connotation to a rather large portion of the tech-savvy population as well.
They are tired of hearing AI as a buzzword and having it shoehorned into every app and service they use. Most AI features have been rushed to market to check a box to say a company has an AI strategy, but they don’t work well. They’re just changing a familiar UI and popping up annoying notices.
Everyone also really doesn’t like consuming other people’s AI produced content. They associate it with slop on social media, fake headlines that tricked them, and low quality work their coworkers dump on them to waste their time. Everyone has a story about a coworker who is copying and pasting from ChatGPT everywhere at the office.
But most everyone thinks their own AI output is the exception: They like being able to type a couple sentences into ChatGPT and have it tell them something or produce some output that would have taken more time if they did it manually.
Okay… what does that mean?
Sorry but I'm skeptical.
So they go all pointy-haired boss about insisting it gets shoehorned into everything.
Many CEOs, actually including tech CEOs, are in the foothills of the Dunning Kruger journey on much of the operations of their own businesses. They just don’t know what they don’t know, yet.
No-one likes phone menus and immediately wants to escape them (then they disable pressing 0 for human)
"AI" to me means the exact same thing
company wants to cut costs by eliminating human labor to increase profits
it means things are going to be wildly inconvenient with limited options
it ALWAYS means it's going to be worse
Hide your "AI", no-one is impressed or excited about it, quite the opposite
If it's a website, if I can't block your "AI" via javascript, I'll do it via CSS
In a society where we've normalized "wage slave or death by starvation", yeah, you're gonna get backlash.
Not just a society - the whole world is like that by default.
Also, is it abnormal that if you don't do work you can't eat? That seems like a pretty fundamental truth of life on earth.
Usually when I see people see a pop-off for Try our AI assistant I hear "Fuck off" or "leave me alone" while they close it. It's like everything has a modern Clippy.
Personally I do see it as a VC signal, as if they gave up on making a good tool and started working on slopifying it.
60% is lower than I imagined, tbh. Most people aren't doing agentic workflows and AI is likely not a selling point.
The AI promoters are themselves saying these things because it is the positive case for their business, that other businesses can pay them for AI services that are cheaper and better than keeping existing jobs.
> Speaking at the Capital Framework for Large Banks conference at the Federal Reserve board of governors, Altman told the crowd that certain job categories would be completely eliminated by AI advancement.
> “Some areas, again, I think just like totally, totally gone,” he said, singling out customer support roles. “That’s a category where I just say, you know what, when you call customer support, you’re on target and AI, and that’s fine.”
https://www.theguardian.com/technology/2025/jul/22/openai-sa...
This is an article about consumer sentiment. Consumers care much more about their own financial security than about Sam Altman's vision of a glorious future.
The AI industry has caused every single issue that it faces. It's absurd that you can't see this. "The media" barely even means anything anymore as the current landscape is so fractured. Who are you even talking about? Ed Zitron?
I do use AI myself and don't believe its worthless, but I believe its only useful when you ask it fairly specific questions, with data it can consume publicly like "whats the rules for XYZ in this standard and if i do this problem like this in this way would that comply with those rules?" Type of thing.
I've also found it useful for programming (but often does miss things or do things a long-handed way) you have to be very careful about the results and not simply accept it because it appears to work, so it still requires a human to have a brain.
I'm not at all surprised that consumers dislike AI in this way because of the way its used, eg to replace help desk support, and create further distance between consumers and the companies they do business with. That's generally 100% how those companies use it because that is how AI companies have marketed it to executives.
Only now are we seeing posts from those people saying "waahh tokens cost too much how long till we can build our own AI". Which is another point in itself business workflows should be resilient and not heavily dependent on the cost of openai or anthropic tokens to be competitive. If these two companies can simply turn up the money knob and make your business have a huge risk then that's bad.
Also 100% we need to have sovereignty. We cannot depend on a single country to provide AI infrastructure. They can just shut it off whenever they feel like it. Maybe this week it's Fable/Mythos, and next week it's an entire country because Donald is unhappy and wouldn't "make a deal" on some thing he wants.
> Data centers are evil. Water is being destroyed. Eight whole rivers are drained to make a cat jpeg.
> Rich people are stealing all the jobs.
That would be a rare occurrence of the media doing its job because literally all of those things are true.
One difference between China and the US is that China won't allow data centers to jack up electricity prices, make things more expensive, be an environmental nightmare or create an unemployment crisis. None of those guardrails exist the US and honestly most Western "democracies".
Maybe there wouldn't be this reaction if we didn't have an affordability crisis and our government wasn't just 5 companies in a trench coat doing its best to do the largest wealth transfer to the wealthy in history then maybe, just maybe, we'd have a different attitude to AI.
I read a thing awhile ago that companies are increasingly resentful of having to go through you to get your money and I think about that often because it feels like the most accurate description of living in 2026.
Your enemies aren’t afraid to spout misinformation, and they’re winning.
We have had ML features for years and it provided real benefits but most people did not know or care how it worked, it just did its job in the background without the underlying tech being shoved in your face.
Everything AI though is the opposite, it wants to focus on the technology first and the benefits second. It is actively making a worse UI and often providing little to no benefit.
Most consumers don’t actually care how their tech works, just that it does and gives them benefits.
Ask yourself, would you like to receive a christmas or birthday card with a personalized message or something produced you know was 100% produced by AI bot - even better when it has a hallucination in there.
The example I always give is when google maps got speech recognition, I could ask it "Hey google, what's the E.T.A." and it would magically respond with how long till I arrive. Somewhere along the line it broke and for years now it doesn't work... the last time I tried my phone actually brought up the web browser and did a web search. smh.
The first thing I did when they forced gemini was I went to look how to disable it. Why? It override the old voice I chose to read calender events in the morning... in fact it would start reading like normal, then that stupid gemini voice would cut in and be entirely unhelpful.
its all enshitification.
- "ML is such a buzzword. Everyone is trying to shoe-horn it into their product."
- "Why are they putting 'machine learning' in their hero section? Just do the thing well. ML is an implementation detail."
- "You dont even need ML for this. Simple linear regression would be the better choice."
We are so far beyond the pale. This was a valid criticism ~5 years ago and now we remember it as the golden days.
You can already see what's coming, too. At some point in the near future, companies will make a point of offering products without AI (to whatever extent) and start offering the bespoke, organic or Classic (i.e. Mexican Coke) versions and charging even more for them.
If you have to scream, shout, and beg your consumers to use your AI product, you're simply doing it wrong.
What a conundrum! Why oh why are consumers reacting this way?
I really don’t look forward to this new world, AI is a powerful and useful too for creators but it will and already is used for all the wrong reasons, apparently even to pick which targets to destroy in war, essentially making life or death decisions in some areas with little to no oversight. And then people here think that any kind of regulation around this tech is useless and unwarranted…
Don’t get me wrong I use AI all the time but I fear it will be the most disruptive technological development in both positive and negative ways that we have ever dealt with.
I made an AI podcast that does a recap of every Phillies baseball game. Intro music, different hosts and characters, different callers, different segments. I take the json of the game events and give it to Claude.
Just some little bit of eleven labs and some say-tts in models for audio.
https://podcast.thecaptainjackshow.com/
Or have you ever seen an advertisement for US/EU tech that said: "Developed and designed by our software experts in the Philippines", or "Call our help line and we transfer your call to India for free!"
Consumers love outsourced call centers, don't they?
For example:
I wanted to make a pie chart in Excel of 5 cells, so I selected them and told Copilot to make a pie chart. It put a pie chart image in the chat window, and told me where to click to make the pie chart, but didn't actually make the pie chart for me.
Sometimes my phone's camera saves a picture in the wrong orientation, and I don't feel like digging around for where Google put the rotate button today. There's an easily-accessible prompt box, but it can't follow "rotate the image 90 degrees to the left".
---
The thing is, unless you use an app to do a task all the time, often it takes longer to find the button, remember the keystroke, or look it up on Google than it takes to just bang out a prompt. And, if I can tell my IDE to "write a unit test for this class" and get back something useful, why can't I tell Excel to "make a pie chart for these cells" and get back something useful?
So yeah, as a signal the AI brand is about as bad as it gets. Crypto tier. But just like crypto, the investors want to see that signal regardless of any underlying substance.
A lot of what current LLMs are good at seems to boil down to translation:
* Translate some prompt into a planning list of individual TODOs
* Treat each TODO as a new translation (e.g. from TODO to code), or call some external tool (lookup something on the internet, static code analysis, database request)
* Translate the result(s) of these TODOs into a final text, or into a new TODO list
To me, this is interesting, because maybe the Homo Sapiens intelligence simply developed as a side effect of communication (translating words into actions).
https://xkcd.com/2501/
People are not confused about these.
I've worked at a company whose product involved some decently advanced computer vision, marketed as AI (which isn't incorrect).
I've also seen companies that were doing machine learning before the LLM boom, who remarketed their machine-learning-based product as AI (which isn't incorrect).
I mean I agree with you just that the popular perception of that word has changed
Or sometimes basic image recognition.
Selling an “AI” product is like describing a C++ compiler as a feature to someone buying a video game
Our customer base about 70% can’t stand AI, 20% doesn’t care, and 10% thinks it’s the greatest thing in the world.
Feels like the old iThing or eWare trends of the 00s. New thing, new marketing trend.
Part of this is incentivized by investors that want everything they invest in to be an AI thingy so they can feel good about themselves. So, you have a lot of startups optimizing for that. This is not a new thing of course. Every if-else type logic got shamelessly labeled AI at some point even fifteen years ago. I've been in a few places where that happened.
Other than that, I can't see why consumers should care for most things they actually buy and pay for.
But of course they tend to fall in the feature matrix trap where when faced with choice between product A and product B, they tend to go for the one with the most elaborate spec sheet. Even if most of that is just meaningless word soup to them. True for phones, TVs, stereo equipment, cars, etc. Most people really have no clue what they are buying so they just over pay under the assumption that it will cover their needs. AI goes in a long list of meaningless marketing language that companies use to market their products. Most people say they are not sensitive to that, but their purchase choices usually tell a different story. Marketing people know that.
https://www.pcmag.com/news/coca-cola-uses-ai-to-create-a-fut...
The toaster brand is just trying to fool people. Something like Mythos is actually what's driving change.
why does this happen to you?
A toaster company saying their product now has AI is actually turning people off.
To my amazement I picked up a, grifty “hair regrowth” supplement. Right on the top of the box, they had the text: “AI TECHNOLOGY”
If you want to know what the fuck is happening to this country you just have to understand that we’re at a point where a company finds it even worth slapping an obvious grift on an obvious grift because there’s enough low IQ idiots to buy.
The mood has shifted dramatically, but that wouldn’t be obvious to anyone that never leaves tech circles where it’s still all AI all the time.
- AI loves to use "consumers" instead of just saying people or Americans
- "You’ve spent time and budget on it, yet your audience can’t name a single company they think is doing it well. "
- "The small moments that used to make the web worth visiting are disappearing."
- "The brand that builds that recognition first gets to define the standard."
Nearly every sentence has an AI-ism...
That episode was based on the musical The Music Man, FWIW
https://www.theguardian.com/lifeandstyle/picture/2025/nov/07...
Yet a third or so of HN submissions are about AI BS. Just another confirmation techdorks are out of this world.
E.g. Spotify is using AI extensively, consequently I expect them to reduce the price very soon. Maybe like a 50% cut.
...right?
A good story here is notion: I don’t think they (only) stuck AI features. They made it possible for me to use it from AI. This is meaningfully different because it enables * composability *.
I record my notes in Notion using Apple Watch and summarise them or use them through Claude account which has a plugin to Notion.
Now think about it: employees in notion wont think of this as an amazing feature because it is utterly simple to implement. There’s no limelight or anything. If they had made some fancy AI integration within notion to autocomplete or whatever, the optics are better internally. But outside it is lukewarm to bad.
I wish more companies enable composability instead of bespoke AI integration within their application.