This makes sense, if someone isn't using your service for a month, chances are good that they are going to cancel soon. Maybe they'll keep on paying for another few months, but if they're not using it, they're not getting any value from it.
So rather than getting them to cancel, pause their subscription. You don't have to deal with cancellations, and if/when the user does return, you are one step further than you would be with a new subscription.
Furthermore this generates goodwill, and I'm guessing goodwill has some % that converts to conversions and lower churn.
Plus, you get to stay in touch and advertise via a monthly email: “You didn’t do any searches so we’re giving you next month for free, here are all the cool things you could do:…”.
If the streaming services did this, I'd probably have pretty much all of them. Then, instead of paying monthly, you essentially have a tab open with everyone, and you pay for whatever you stream.
Indeed, this would make me way less annoyed at the thousand and one streaming services popping up like mushrooms after a rainy day.
AFAIK it never pans out really. People turn out very stingy if they're faced with a decision to pay or not to pay for every article, so the revenues end up a lot lower than what the subscription model would pay.
You are really underestimating how many users just forget they have such unused subscriptions, and how much of subscription based company monthly revenue is those that are not used at all.
I dunno. The thing is, Kagi isn’t really that much better than Google. When they still had a free tier, I tried it every once in a while, and it quickly wastes a lot of searches even while just entering queries, and then the chance to find something better than Google is mediocre. Perhaps a prepaid model might make more sense, especially if it’s designed not to blow through queries quickly and transparent about how many searches were actually done.
Compare to ChatGPT, which is much more expensive, but the value relative to Google is pretty obvious.
I have the opposite experience: I use Kagi a hundred times a day with always relevant results while the GPTs always hallucinate random crap. I guess it depends on how you search.
I'm finding Kagi gives me relevant results much more readily than Google, where I have to wade through all those sites which take technical content from other sites and repost it for ad revenue. I'm on the lower tier plan and haven't hit the monthly search limit yet... but I'll consider upgrading if I do, because wow it's so much better for me.
It does seem likely though that it's not going to be better for absolutely everyone, other than in terms of having their business model being "give good search results" rather than "give people adverts we can charge advertisers for".
My experience is completely different - I get much better results from Kagi. And one of the things I really like is the ability to entirely block domains, so for example I never get any Pinterest links cluttering up the results the now. I also love the fact that you can enter a ? at the end of a query and it'll give you an AI-generated summary at the top of the results. That's a great shortcut.
you can get that on DuckDuckGo. The main problem with Google is that the search is garbage. Kagi wasn't able to convince me that their better within the free searches (I have an account since 2022). Now that I can't try them anymore, they can't ever convince me they're better - so their pricing model perhaps isn't very smart.
Oh yeah, in this political climate I'm definitely going to voluntarily tie my and my children's search results to my credit card. As long as people continue to gush about how amazing this service is, I'm going to gush about how ridiculuous this proposition is.
According to my usage statistics, I use Kagi around 20-50 times a day.
Date (UTC) AI Tokens Searches
Feb 5, 2025 0 64
Feb 4, 2025 0 43
Feb 3, 2025 0 19
Feb 2, 2025 0 24
Feb 1, 2025 0 19
They don't seem to track any form of history, only the number of searches (since some of their plans have a quota). I pay for unlimited searches, but the stats are still interesting :)
Just recently i was actually thinking about this pricing approach for netflix, apple arcade or whatever else. Basically i use it so rarely that i could just subscribe when i want to watch anything, and unsubscribe immediately. This will enable subscription till end of billing period (one month). Then when i want o watch anything again then i will repeat again. And now kagi has implemented exactly this but automated from their own side. Im subscribing just to vote with my wallet.
Hopes that netflix or any other provider will implement this are small though. Because it's free money when someone pays for service and does not use it.
5 years ago, Netflix started proactively cancelling inactive accounts. They lose ~$10M/yr from this, but it's the ethical thing to do. (That said, I'd like them to use an even shorter window than 1 year of no activity.)
To be honest, it's insane to me that there's no law about this. If you're a subscription business and you see 0 activity on a paying customer for 60 days, you should be required to ask them whether they want to continue using your service (and no answer should result in service cancellation).
The immediate second order effect of such a law would be to raise subscription prices on everyone to account for this automatic churn.
I would wager that most people who aren't watching their bills closely enough to notice they haven't actually used their Netflix account in a year aren't very price sensitive. They have money they are, by revealed preferences, willing to throw into the pot, which lowers the service cost for everyone else who does actually use it. If anything one should be the least sympathetic to their plight, from a welfare angle.
The business model you're actually looking for is a utility, or a pay-per-use model. Getting charged per API endpoint hit, or by TCP packets sent, or something. A subscription service is explicitly designed to avoid all that, because our brains like nice round predicable numbers. Sophisticated users everywhere use this model, but most of us have better things to be sophisticated all the time.
> Hopes that netflix or any other provider will implement this are small though. Because it's free money when someone pays for service and does not use it.
Right. This is the sort of pro-consumer practice that is obviously morally right, but will not be widely adopted without consumer protection laws. Outside of small, niche businesses like Kagi, there is no pressure to treat customers with respect.
Not just free money. I'm pretty sure the lions' share of any streaming service's income is from users that are subscribed but don't consume everything for that month. Their business model relies on this.
I think this is a vast overestimation. The majority of people notice every payment they make every month, a Netflix subscription is a choice that they would not continue to make if they were not using Netflix. Those of us who can afford to pay Netflix whether we watch it or not are the minority of wealthy people. I think you would be surprised to learn how many normal people juggle different subscriptions by cancelling/subscribing each month.
I think both statements are somewhat true. And we can look to COVID to see some evidence of this because when everyone was suddenly home and wanting to consume TV, Netflix had to lower the bit rate on even their premium tier to keep up with demand.
If Netflix wasn’t relying on a degree of inactivity with in their infrastructure then they wouldn’t have needed to lower the bit rates.
It makes sense, when you think about it. Over provisioning is a common practice when dealing with expensive finite resources. For example ISPs have been doing this for decades, offering households higher individual bandwidth than is available if every household within a local radius was to fully max out their throughput. VMWare also offers this to allow individual VM to consume more RAM than the total available on the host.
The key is not to over provision so much that it becomes noticeable under “normal spikes” — and I think we can all agree that COVID was anything but normal.
Isn‘t this the classic gym subscription example? How many people have a subscription and actually don‘t use it. There is an episode of Friends about that.
About the fair pricing:
Would love to have this also for my car lease ;) But more on a weekly bases.
Gyms get you by making memberships cheap and easy, and cancellations incredibly difficult.
The flip side of that is that only a small fraction of their members could actively use their memberships or they wouldn't have enough space. The active members get their membership effectively subsidized by people who don't use their memberships.
Apparently up to 50% of a gym's sign-ups happen in the month of January due to new years resolutions, and January/February are the busiest months as a result, though the majority keep their membership even after their resolve to go tapers off.
Gym memberships are also a thing people think they should have more than they actually desire to use them. So many people want to be healthy and get in shape, but aren't committed to actually doing the work. So when it comes time to think about cancelling plenty of people keep the gym membership because they think theyshould use it but then don't make the time.
Whereas Netflix and other streaming? It's so easy to just stay in and binge watch. The logical thing to do is cancel when you aren't using it to avoid paying year round, but they bank on the combination of laziness (takes effort to cancel) and ease of use - if you watch even just once or twice a month it starts seeming worthwhile.
And I'd bet most users still make them money. There's a huge fixed cost to setting up a giant content streaming service like Netflix, and to acquiring their content catalog, but they've hyper optimized the distribution so I'd expect all but the heaviest users make them money. And with ad supported plans, watching more would mean they get to serve more ads and make even more money.
With the advent of various car renting apps, I was so excited about not owning a car, and basically using just-in-time renting option. Turns out, at least in my part of the world ([0]), that it's such a PITA.
When you plan ahead, it's manageable. Sometimes, a car for renting is not available long term because people plan for the same time (e.g. holidays) and the provider doesn't have big enough car fleet to cover these peaks.
When you have an unexpected trip though, e.g. suddenly needing to go to Ikea, a spur-of-the-moment trip, etc., that's when this all falls apart. In my town, this was then 40:60, favoring no cars being available.
In the end, I just bought a car. 5 days out of the week, it sits on the street and depreciates in value. We take it on trips for the weekends, though, and have been absolutely loving it.
[0] central Europe, don't really need a car for daily life, but it's nice to have sometimes
Yes but I want the car in front of my home :) I understand the concept that I pay also for the luxury to drive around whenever I want etc. It was more a musing ala eat the cake and have it :)
I see lots of short rentals that just idle on the street for days sometimes. Here the provider pays of course (and I assume it’s not in their interest).
Slack does, or did, do this. I believe Trello, too.
I found out about this because I noticed our Slack bill was quite a lot lower over some Christmas/January period. It was because so many folks were away, and so they didn't charge us for seats that were inactive for > 30 days.
Unfortunately, I will never be able to take advantage of this policy, For the very reason that I have kagi Set as my exclusive search engine on every single device that I own, And there's no way that I could go even a Day, let alone a month, without using this fantastic service.
What I also love is Vlad / the Kagi team's fierce neutrality. For example, there have been complaints about including results from certain indexes like Brave and Yandex, or about suicide, or other political / sensitive stuff and Vlad's response is virtually always a shade of "no matter what, we will display the results because we are a search engine foremost".
Oh and they have built-in CSS injection (under Settings > Appearance) which allows you to hide Reddit's crappy pre-translated search results. You could do that via Violentmonkey / Tampermonkey, but that won't apply to devices that don't have it.
You can also rewrite URL results. So AMP to non-AMP and reddit.com to old.reddit.com (Advanced > Redirects).
Meanwhile Google obfuscates even their divs to make blocking certain results (read: ads) more difficult.
Here's the CSS snippet hiding translations:
/*
Hide pre-translated webpages.
"sri-group" is main result, "__srgi" are sub results.
You can append `:not(:has(a[href*="tl=en"]))` to allow English translations.
*/
:is(div.__srgi, div.sri-group._ext_r):has(a[href*="tl="]):not(:has(a[href\*="tl=en"])) {
display: none !important;
}*
That's a big reason for me too; when I remember when DuckDuckGo blocked "tank Man" a couple years ago, at that point that I considered DDG compromised: https://news.ycombinator.com/item?id=27394925
I get a lot out of their regex redirect for their search results, notably redirecting reddit to old.reddit -- a lifesaver when searching on mobile.
I just disabled it today. I have issues searching for local stuff and the other thing - it works poorly with Safari, which is of course not their fault.
Could you just give the option for them to delete the account if they want to at the same time? I assume most wouldn’t want to, but if it costs them money to keep inactive accounts then they can choose to. Out of interest what sort of services were you thinking of there?
Well they specifically said "renewal" so the business just wouldn't renew them and therefore not cost them any more money.
Obviously some services like insurance or storage don't work like this, though. I don't want to use them, but I want them to be there if I do need them.
> People who can't wake up without an alarm, should be late for things.
> People who are busy, clearly need to be punished!
> Punishment is the best way to change behavior, it's why I always hit my dog!
> Humans are better at remembering and scheduling things than computers are, obviously we should require humans do these types of things even when it would be trivial to do so programmatically.
> I can punish someone, so I should be allowed to!
Or... you could not be a dick, and go, huh, that would be a very nice thing to do to help out your fellow human! I'm glad someone else is willing to help someone else out just because it's the nice thing to do!
> Giving people a free pass for not paying attention to their own finances is exactly how you end up with people that are even worse at managing their finances than before.
[citation needed]... because I'm pretty sure you just made that up, and it's not true at all.
> > Giving people a free pass for not paying attention to their own finances is exactly how you end up with people that are even worse at managing their finances than before.
[citation needed]... because I'm pretty sure you just made that up, and it's not true at all.
I am not sure what to think about this topic in a whole, but that argument isn’t much different than why we teach responsibility for kids. There might be some truth in it.
> I am not sure what to think about this topic in a whole, but that argument isn’t much different than why we teach responsibility for kids. There might be some truth in it.
Teaching as a whole actions (or inaction) has consequences, is different from trying to interact fairly with the world. In the above case, the punishment is so far divorced from the mistake (forgetting to cancel a subscription), that cost has nearly no chance to actually correct the behavior.
But, even if you think that anxiety and paranoia is a healthy way to go about things... This *still* wouldn't teach the correct behavior. Punishing people for mistakes does not teach them how to manage finances correctly, it teaches them fear about recurring subscriptions.
> But, even if you think that anxiety and paranoia is a healthy way to go about things... This still wouldn't teach the correct behavior. Punishing people for mistakes does not teach them how to manage finances correctly, it teaches them fear about recurring subscriptions.
Unfortunately, consequences often are the only guiding factor. I am assuming that we are talking about normal system here where the user has full control to cancel the financial occurrence. We are not talking about some abusive system that is pretending or denying the cancellation. In that case, it is not different that paying your rent.
If people feel anxiety and paranoia for that, that is not normal and they should do something about it. Like having a confidence that they are in control of their own life. It is a basic life skill.
About the power of consequences - that dictates the world. Almost always it is impossible to provide better carrot than the ill actions are producing.
Look no further than the U.S. politics. If there are no consequences for ill actions, those actions will continue as long as it is possible.
Russia will annex new land until it faces the hard stop.
Companies will push boundaries of the law and ethics until there is a financial consequence.
People will trash the park until the fine is large enough and someone is patrolling in the park.
People will drive beyond speed-limit until the fine is correlating their income level. Otherwise only rich people can break the speed-limit.
The problem is that there are still huge amounts of services with awful dark patterns out there. There’s an instagram gym clothing brand called Fabletics which is £55/month for their vip tier. They auto subscribe you with a purchase (and when I say buried in the fine print, I really do mean _buried_ in the fine print). To cancel, you have to do it between the 1st and the 4th of the month, and it’s a multi page form where every page is a confirmation that is designed to look like you have unsubscribed . When services are still doing this there needs to be some rules.
Interesting take. I kinda take this a bit personal because I forgot multiple times about some subscriptions I had and I think I have my finances well under order.
I think there is a major difference between spending more then you have for example or getting into the subscription trap of: paid annually but advertised with monthly rates, paid monthly but is part of a separate subscription: Amazon channels, Apple TV channels etc.
I subscribed to a TV service for the Eurocup which was something like 5€ per month. I only realized this after half a year because they send me an email suddenly with the newest shows I can watch. All the time this payment flew under the radar.
If your understanding of managing finances is monthly book keeping down to the penny then yes I might have issues with my finances.
People can leave their computers behind for vacations and try to not use their devices during said vacations or small sabbaticals, you know.
Also, not all people use Kagi for their "search engine" per se. It also has other AI related services, so they might not need a GPU powered parrot every day, sometimes for longer periods.
European countries like the UK have consumer protection laws and they get enforced all the time. There’s a few ways:
- Act on customer complaints (or consumer protection organisation complaints)
- Proactively investigate and check
- Require businesses to submit proof that they follow the regulations e.g. test results
I’m sure there’s other ways and you can do one or more of these things to ensure compliance. It’s really context dependent on which methods one would use.
Yes, however fines don’t mean anything without enforcement. An interesting example is, on the subject about DEI at the FAA on the front page today, where the FAA was messing around with FOIA responses because they knew an individual couldn’t afford to sue over every single one. However a good regulatory body with teeth absolutely could do this.
It's built in. EU laws usually have a fining mechanism that says X % of {global/EU/regional} sales or a fixed sum, whichever is higher.
For example the GDPR says in Art. 83(5) [1]:
> Infringements of the following provisions shall, in accordance with paragraph 2, be subject to administrative fines up to 20 000 000 EUR, or in the case of an undertaking, up to 4 % of the total worldwide annual turnover of the preceding financial year, whichever is higher [...]
(An "undertaking" in EU law speak refers to any entity that is engaged in economic activity, regardless of its legal status or the way in which it is financed.)
I'm thinking of the time I had a membership with Anytime Fitness. Entry into the gym entailed scanning a key fob, so it was readily possible to have a record of when I entered, and (relevantly) when I didn't.
This was an exact point I raised when they attempted to charge an expired card twice and then sent my bill to collections. The gym staff admitted to remembering that I attempted to cancel because I was moving to a place with no Anytime Fitness locations; they refused to let me cancel my contract early without me showing them my new lease, which I didn't have yet and wouldn't have until after I had already left my old city. They also surely had electronic records confirming that I had not set foot in an Anytime Fitness since that time - or else, no ability to prove that I had set foot in one since that time.
That they had the nerve to not only keep charging my card but send the progeny of their multiple degrees of utter failure to collections is exactly why they never got a dime out of me. If anything they owed me money, not the other way around. That hundred or so dollars has since rolled off my credit report, but until then I wore that delinquency as a badge of honor. That shithole of a company can shove it.
...anyway, that'd be the way to enforce it: by checking access logs to see if the customer actually used the service. Don't have access logs? Well then, you know the saying: customer's always right.
If anything like that happens again, or something like you purchase a second hand car but weren’t supplied the signed registration paper / no receipt… need a day off work due to illness but don’t want to pay to see a doctor / telehealth etc etc
You can statutory declaration, a written statement you declare to be true, many professionals can witness them, teachers, dentists, vets, engineers, mostly anyone who’s practice requires they be a member of a professional organisation.
If you were to serve such to Anytime Fitness, either before you intended to leave serviced area, or any time prior to them selling the dept to recovery, they are obliged to cancel from the date they were served or the date you state in the declaration.
A Process Server can hand them the declaration, or you can in person, or registered mail to head office.
This also tends to work for parking ticket fines issued by private car park operators whereby you make a reasonable offer for the time you were parked there—eg ten minutes prior to the first ticket, so one whole hour of parking as a reasonable counter offer to their punitive ticketed fee—though these all tend to be electronically gated these days so mostly moot.
I tend to do a higher than average level of minor civil disobedience type behaviour, and tend to find it quite enjoyable arguing my point knowing I’ll typically win the argument.
Yes, but that problem would've been moot if they were prohibited from charging me for months I didn't use it (i.e. every month after the one wherein I attempted to cancel).
Especially if there was an expectation that someone might forget to use a service and then expect all their data to have remained in storage for them to use when they returned?
My prepaid mobile service is configured to auto-renew. The service provider messages me two times prior to renewal, something like three days before and the day before. The SMS contain details of how to change my payment settings, which is also the same place you remove your payment card / bank account details.
We also have legislation that provides warranty on electronic devices and household appliances, everything really, except things like cars and boats etc etc, for the reasonable lifetime of the product. So a cheap washing machine, three to five years would be reasonable, an expensive unit? I want that to last six to eight years. An expensive fridge, at least ten.
Exactly. I've used the free tier a bit. I'd say it's never worse than Google, and sometimes significantly better. I'll happily pay a bit for this. But no way am I paying a single cent for anything where a significant part of what makes it work is Russian.
Ok that’s it, I‘ll renew my account now. I‘ve been using it two years ago and was pretty happy, until a problem in my payment processor failed the payments to Kagi. I thought I wouldn’t miss it, but lately I haven’t been happy with DDG and been reaching more for Google, or should I say suffering Google?
I also thought for a while that things like ChatGPT internet search or perplexity would replace DDG and Kagi, but, so far, I just want slop free sources to back up the slop I generated purposely in R1.
Exactly! For a lot of work, I use Claude as my first source, then typically I verify what I got out of it with a search engine. If the search engine also starts to hallucinate (starting to see that on Google if I'm not crazy), I have zero use for it. I want results that match my search query, period.
The one area that'd make kagi thousands of dollars from me and the apps I use would be to lower their APO searches to a sane price.
Currently they charge 2.5c for an API search. This is between 1,000 to 1,000,000 times more than other companies in the space charge.
AI systems need to do dozens of searches for every question to get good results and kagi's results are really good. But not 1,000,000 times better than the competition.
It's also hard to forget once you've set it as your default browser. So I imagine that it'll mostly benefit people on the limited (300 search/month) tier, where you might want to ration your searches
> Could you share what you find in kagi indispensable?
The academic lens is like Google Scholar, but better. The papers it surfaces are simply higher quality.
Otherwise, append your query with a question mark. The baby AI will do what Google's tries to do, except with a little more skill and better citations.
Most broadly, however, search. It's kind of wild but I forgot that searching the internet used to be fun. Kagi made it fun again.
For me, it is not even any particular feature, but just doing a search and getting straight and instantly the results that I need, without crap.
Also I guess part of this is probably the option I used to give higher priority to some websites like python org.
When I subscribed with Kagi, I was so totally pissed off and stressed by using Google where you will now have crap and unrelated ad links everywhere on the page. And in addition often first link that are garbage Copycat of principal websites. For example, for python, when looking for a module documentation, the official doc is the best but there would be hundreds of ad filled shitty pages that would appear first.
An interesting problem with Kagi's basic model is that it ties up search history with an account in the financial system which adds failures not present when using something like Google or DuckDuckGo. But, since they accept Bitcoin, it is actually possible to wash the payment through a privacycoin and disassociate everything again. So there is a use case for crypto here that isn't obvious at first glance.
This is how I think about unlimited data plans haha. I think a rate limit is easier to stomach (e.g., X requests per hour where they bank up to one hour so you can burst up to 2X for especially crazy hours or something).
I noticed if I need something hard to find I have to do a dozen+ different queries (and sometimes not find anything because it doesn't exist). Both with Kagi and Google the result is the same but with Kagi I also rack up a bunch per one attempt to find something. And if I need something easy to find but lazy both Google and Kagi reliably show the first correct result.
So it's either unlimited or nothing. But since I know Google's search operators well I don't have trouble finding things if they exist so $10 per month is hard to justify. Plus, you're anonymous with Google but you're not anonymous with Kagi since you pay them.
But Kagi can be good for tech illiterate relative you want to shield from sus sites.
Kagi has popped up a couple of times here recently and looks interesting, but there are a few things keeping me from actually trying it out
* I don't trust the product's claims. Sure, privacy and user-centered results sound cool, but literally every company on the internet claims to cater to the user and value their privacy. Kagi can apparently afford to be more specific than usual, but how binding is that? I don't know, I'm not a lawyer and definitely not versed in US/California law, and given all the obviously exaggerated claims in this domain by all kind of actors, I can't give it much credit. I guess Kagi has to pay for the whole industry's decades of malpractices in this regard and that sucks, but I guess you could do better if you opened more about your
* I don't trust the product's ability to stay around. Startups come and go, and I'm not subscribing to a paid service and switching workflow without a reasonably solid belief that I won't have to do it again in a near future. Your new pricing policy actually helps quit a bit in this regard, the other bit requires you to actually stand the test of time, so just keep on doing your best I guess.
* Pricing has is shown excluding taxes. I'm not going to figure out the US tax system just to know how much I actually to shell out, and I'm not paying if I don't know how much. In Europe, VAT is around 20%, so it's a pretty significant figure, that would be 60 bucks a year for the Ultimate plan. I don't have the slightest idea if that's the order of magnitude expected in California. Have your lawyer or accountant figure it out, because I sure as hell am not. Allowing me to pay in euros would also be a quite large hurdle removed, for similar reasons: exchange rates fluctuate, banking operation costs fluctuate, and even if I can work it out more easily than US taxes, I'm not going to do because this should be your job, and whatever figure I work out will be obsolete by the next time I'm billed.
Mostly DDG, but that's beside the point. Kagi seems to be marketed at the general public, for whom FAANG companies control the narrative. Even though they are obviously bad actors wrt privacy and UX dark patterns, they claim otherwise, that they value privacy and strive for the best user experience, and having a startup just claim that they do better, but offers no hard guarantee and require a payed sign-up to actually try it out with a pricing incomprehensible to most of the world shows that progress can be made. From afar, it looks like an interesting and good product, but I'm just not going to bite the bullet just yet.
I find Kagi to be very expensive. $10 a month for unlimited pricing.
For around the same price, I can stream millions of songs, or stream thousands of high res videos, or subscribe to both premium e-mail and a premium task manager.
Probably won't affect me much, since I've happily been a daily user since learning about them at Handmade Seattle last year, but I'm glad they're going this route nonetheless.
For the frugal-minded customers, will this be motivation to avoid using the service for the first time that month (and a little sinking feeling when you do)?
My first thought. I'd think that first N searches being free each month would fix that for me. Paying for the full month for 1 search feels off, but paying the same for 10 searches dilutes the feeling by factor of 10.
I like such moves by companies. It seems fair and stands out compared to most others who’d just take money even if the service is unused.
I’m not a Kagi subscriber though. The USD 150 and USD 216 a year prices for family duo and family are quite high for many geographies. Hopefully Kagi scales its customer base and is able to provide affordable plans.
The Ultimate tier comes with an AI assistant that has access to Claude 3.5, GPT 4o, DeepSeek R1, and so forth. It basically comes down to almost free for me.
It’d be great if they extended it to refund $5 for anyone on a Pro or Ultimate plan doing less than 300 searches in a month, too. (I pay for ultimate and would still be very happy with that gesture.)
Kindle has been doing this for years and has really made me a loyal customer to them. Always surprised the penny pinchers at Amazon haven't killed it yet.
It's rare to find a subscription service doing something kind-hearted, sensible and good-faith towards their customers. There are so many dark-pattern subscription practices out there. Thank you - you've got a new signup :)
Kind of related: Audible offers the same thing, by reporting credits if you don't use them in the current month.
But there's a catch: you can only "Report" 6 credits, after that, your unused credits are lost.
A warning from someone who forgot to disable their subscription for 18 months before realizing what they lost.
Oh wow, thanks for this, had no idea there's a credit limit.
More annoying to me is that you have to use up your credits before cancelling your sub. If you have credits and you cancel your sub, you lose the credits.
This is a promising trial of an innovative pricing model. Many AI products require a $19.9 subscription fee just to try them out, yet I only use most of them a few times a month. For such occasional use, a monthly subscription doesn't seem very practical or user-friendly. I hope AI products eventually move to a usage-based charging model.
Sign up for an API account and connect something like Open WebUI[0] and you can have just that, with a few caveats (mostly around specific UI features).
Bonus is you can query multiple models at once, including local llama.cpp/Ollama models. I use it with the Claude and OpenAI APIs, as well as local Mistral, Qwen, and DeepSeek models.
I'd pay more for more search results (as opposed to searches, which are already unlimited with Kagi subscriptions). I found google unbearable when it removed the '100 results' default setting (until I found a chrome extension). But I stopped using Kagi for the same reason. Sometimes seeing lots of search results has its advantages, for example when gauging how common/popular a term is, or just being able to quickly survey many sites, or seeing where one of your sites/article appears in the search rankings.
Kagi attempts to only provide results it thinks will be relevant. While I liked the accurate results, I was frustrated when none of the 5-10 results was what I was after; at that point the UX is to type a new search term rather than simply scrolling further (I prefer the latter).
One other small downside is I slightly missed google's 'WebAnswers' (certain google searches will display images and summary info for the search term, rather than strictly results). WebAnswers were handy on super quick searches for, say, a particular car or aircraft model). I didn't think I'd miss this, but I did, although it was very minor.
I have too much respect for Kagi to want to see them overshadowed by Mozilla in any kind of partnership. In particular, I am a very recent but very happy convert to the Orion web browser which uses WebKit (not Blink, not Chromium, certainly not Electron, but WebKit) but supports both Firefox and Chrome extensions even in the iPhone and iPad apps, and has zero telemetry baked in and doesn't try to upsell you on a read-it-later service that was a questionable purchase by Mozilla even at the time it was made.
Kagi also actually has a business model. Mozilla has a teat that a US Court might order removed from their mouths soon as a possible remedy to sanction their Mommy in an antitrust suit; and looking at their 990, things are not looking particularly good for them if that happens.
I weekly monitor for news that they somehow allow using Kagi without Yandex. Still hurts after nearly 2 years of Kagi using to drop them. Without using Yandex at least I could convince myself that my money at least directly won't flow to Russia. I could revisit the idea of using Kagi again.
Thanks for pointing it out, people mostly don't speak about it anymore.
Kagi used to have limits on all plans, and I feel like associating cost to typos is a bad experience that you'd never have on ads-supported engines. Even now on starter plan (300/month) a mistyped query would cost you $0.0166 each.
Now I use the unlimited plan and so I search first, spellcheck later. Or sometimes it corrects it for me.
This only works at the extremes of volume. If you're targetting very-low use users, or enterprise, you can price per search. In between the frictions just don't make sense for any sensible target market.
Their search API is in beta right now.You can apply for access or wait for it to be released. I guess then making a front end to call it is simple eg an llm could make it.
That's why I never ended up using ddg. On the other hand I find that kagi is decent enough when I search in French, not as good as English but still better than google.
this. I tried so many times to run away from google but I have to come back every time because all search engines are extremely anglo-centric (or maybe rather US centric) and really don't care about other localizations.
tried Kagi for 2 months. It works really nice, but I think it is overpriced. I as a heavy user do notice the difference in milliseconds in comparison with google. Paying $10 and still having that delay felt really bad, so I ended up canceling my subscription.
Kagi used to charge based on the amount of searches you would do. It wasn't x ct per search, but x $ per Y searches.
A lot of people didn't really like that, so they introduced the $10/mo for unlimited. You can still pay $5/mon for 300 searches: https://kagi.com/pricing
I would probably be paying less if I just did cents per search, but I honestly just like unlimited plans, so personally wouldn't get pay per search.
I'm the type of person who does a Kagi search for "5+7" instead of pulling up a Calculator, so I would rack up pretty quickly.
I remember when they initially announced their plans here a while back and that actually held me back from pulling the trigger until I figured out that they updated their plans. $10/unlimited was an easy sell for me. I did consider maybe giving the $5/300 searches plan a try, but I actually wanted the inclusion of the FastGPT you can invoke by adding a "?" onto your query. Unlike Google and their inclusion of Gemini, it's nice that it's not there if I don't want it, but there if I do.
But on search and paying for search: I'm all for paying for search, but if I'm going to have a search engine set as my default, I don't want to feel penalized for my mistakes, and the most common mistake I make is simply not quite getting a URL entered in correctly and having my browser redirect me to a search page instead, and if I'm paying for Kagi in any capacity, then it's going to be Kagi.
We do not block Tor - in fact, we recently launched our own self-hosted Tor node[1].
We have had problems with GCP blocking VPN and Tor traffic (mostly the former) when we have made zero configuration to do so. It's quite frustrating, and we have been working with their support to improve this generally.
Haven't heard anyone having issues with Tor since we set up the node though :)
If you give it a try, let us know how it works for you.
This is the best thing I have seen today. I read about this notification in the morning and had to re-read it to verify that I understood it correctly.
They probably have enough data to indicate that a negligible number, if not none, of their customers are searching quite a lot. If they had a lot of customers who were using the service at a very low frequency, this policy actually disincentivises them from making that first search. For those people, the cost of their first search is suddenly 5 (or 10) dollars!
if the plans included the search API for personal use I would almost consider, but brave search+ai is good enough for me, also they blocked my vpn's another big nono
Only paying customers seem happy about Kagi. I have a strange feeling that a lot of paying customers think Kagi search is "better" just because their brain wants to justify them paying for search. Is there a psychological term for such a syndrome?
It is paid service, what is the other option? People that don't use the service being happy with it?
> because their brain wants to justify them paying for search
It is search engine, not candy crush. No one wants to pay for searching, if they do it is because they find it useful. It is not their brain gets a shot of dopamine every time they do a search on it.
So rather than getting them to cancel, pause their subscription. You don't have to deal with cancellations, and if/when the user does return, you are one step further than you would be with a new subscription.
Furthermore this generates goodwill, and I'm guessing goodwill has some % that converts to conversions and lower churn.
I don't know if Kagi have any investors or not, but I am kind of hoping the subscription model means they don't need them.
Indeed, this would make me way less annoyed at the thousand and one streaming services popping up like mushrooms after a rainy day.
Compare to ChatGPT, which is much more expensive, but the value relative to Google is pretty obvious.
It does seem likely though that it's not going to be better for absolutely everyone, other than in terms of having their business model being "give good search results" rather than "give people adverts we can charge advertisers for".
> No ads. No tracking. No compromise. Just deep, powerful search.
So you are not paying for better search but for no tracking and no ads. If you don't care about those, you're not kagi target audience.
I block the shit (a user preference with some good easy options), I up rank my favourites and pin Wikipedia.
I’m happily paying for a family plan.
Hopes that netflix or any other provider will implement this are small though. Because it's free money when someone pays for service and does not use it.
https://entertainment.ie/on-demand/on-demand-news/netflix-ac...
I would wager that most people who aren't watching their bills closely enough to notice they haven't actually used their Netflix account in a year aren't very price sensitive. They have money they are, by revealed preferences, willing to throw into the pot, which lowers the service cost for everyone else who does actually use it. If anything one should be the least sympathetic to their plight, from a welfare angle.
The business model you're actually looking for is a utility, or a pay-per-use model. Getting charged per API endpoint hit, or by TCP packets sent, or something. A subscription service is explicitly designed to avoid all that, because our brains like nice round predicable numbers. Sophisticated users everywhere use this model, but most of us have better things to be sophisticated all the time.
Right. This is the sort of pro-consumer practice that is obviously morally right, but will not be widely adopted without consumer protection laws. Outside of small, niche businesses like Kagi, there is no pressure to treat customers with respect.
If Netflix wasn’t relying on a degree of inactivity with in their infrastructure then they wouldn’t have needed to lower the bit rates.
It makes sense, when you think about it. Over provisioning is a common practice when dealing with expensive finite resources. For example ISPs have been doing this for decades, offering households higher individual bandwidth than is available if every household within a local radius was to fully max out their throughput. VMWare also offers this to allow individual VM to consume more RAM than the total available on the host.
The key is not to over provision so much that it becomes noticeable under “normal spikes” — and I think we can all agree that COVID was anything but normal.
About the fair pricing: Would love to have this also for my car lease ;) But more on a weekly bases.
The flip side of that is that only a small fraction of their members could actively use their memberships or they wouldn't have enough space. The active members get their membership effectively subsidized by people who don't use their memberships.
Apparently up to 50% of a gym's sign-ups happen in the month of January due to new years resolutions, and January/February are the busiest months as a result, though the majority keep their membership even after their resolve to go tapers off.
Whereas Netflix and other streaming? It's so easy to just stay in and binge watch. The logical thing to do is cancel when you aren't using it to avoid paying year round, but they bank on the combination of laziness (takes effort to cancel) and ease of use - if you watch even just once or twice a month it starts seeming worthwhile.
And I'd bet most users still make them money. There's a huge fixed cost to setting up a giant content streaming service like Netflix, and to acquiring their content catalog, but they've hyper optimized the distribution so I'd expect all but the heaviest users make them money. And with ad supported plans, watching more would mean they get to serve more ads and make even more money.
I think that depends on your country. I’ve never had an issue cancelling my gym membership.
When you plan ahead, it's manageable. Sometimes, a car for renting is not available long term because people plan for the same time (e.g. holidays) and the provider doesn't have big enough car fleet to cover these peaks.
When you have an unexpected trip though, e.g. suddenly needing to go to Ikea, a spur-of-the-moment trip, etc., that's when this all falls apart. In my town, this was then 40:60, favoring no cars being available.
In the end, I just bought a car. 5 days out of the week, it sits on the street and depreciates in value. We take it on trips for the weekends, though, and have been absolutely loving it.
[0] central Europe, don't really need a car for daily life, but it's nice to have sometimes
I see lots of short rentals that just idle on the street for days sometimes. Here the provider pays of course (and I assume it’s not in their interest).
I found out about this because I noticed our Slack bill was quite a lot lower over some Christmas/January period. It was because so many folks were away, and so they didn't charge us for seats that were inactive for > 30 days.
Keep up the good work guys!
What I also love is Vlad / the Kagi team's fierce neutrality. For example, there have been complaints about including results from certain indexes like Brave and Yandex, or about suicide, or other political / sensitive stuff and Vlad's response is virtually always a shade of "no matter what, we will display the results because we are a search engine foremost".
Oh and they have built-in CSS injection (under Settings > Appearance) which allows you to hide Reddit's crappy pre-translated search results. You could do that via Violentmonkey / Tampermonkey, but that won't apply to devices that don't have it.
You can also rewrite URL results. So AMP to non-AMP and reddit.com to old.reddit.com (Advanced > Redirects).
Meanwhile Google obfuscates even their divs to make blocking certain results (read: ads) more difficult.
Here's the CSS snippet hiding translations:
I get a lot out of their regex redirect for their search results, notably redirecting reddit to old.reddit -- a lifesaver when searching on mobile.
Really, it’s even better than that given the full feature set.
I would really struggle going back to not having bad sites suppressed in search results!
I would love to see the FTC mandate a policy that prohibits automatic renewal billing if the service hasn’t been used for some time.
Obviously some services like insurance or storage don't work like this, though. I don't want to use them, but I want them to be there if I do need them.
> People who can't wake up without an alarm, should be late for things.
> People who are busy, clearly need to be punished!
> Punishment is the best way to change behavior, it's why I always hit my dog!
> Humans are better at remembering and scheduling things than computers are, obviously we should require humans do these types of things even when it would be trivial to do so programmatically.
> I can punish someone, so I should be allowed to!
Or... you could not be a dick, and go, huh, that would be a very nice thing to do to help out your fellow human! I'm glad someone else is willing to help someone else out just because it's the nice thing to do!
> Giving people a free pass for not paying attention to their own finances is exactly how you end up with people that are even worse at managing their finances than before.
[citation needed]... because I'm pretty sure you just made that up, and it's not true at all.
I am not sure what to think about this topic in a whole, but that argument isn’t much different than why we teach responsibility for kids. There might be some truth in it.
Teaching as a whole actions (or inaction) has consequences, is different from trying to interact fairly with the world. In the above case, the punishment is so far divorced from the mistake (forgetting to cancel a subscription), that cost has nearly no chance to actually correct the behavior.
But, even if you think that anxiety and paranoia is a healthy way to go about things... This *still* wouldn't teach the correct behavior. Punishing people for mistakes does not teach them how to manage finances correctly, it teaches them fear about recurring subscriptions.
Unfortunately, consequences often are the only guiding factor. I am assuming that we are talking about normal system here where the user has full control to cancel the financial occurrence. We are not talking about some abusive system that is pretending or denying the cancellation. In that case, it is not different that paying your rent.
If people feel anxiety and paranoia for that, that is not normal and they should do something about it. Like having a confidence that they are in control of their own life. It is a basic life skill.
About the power of consequences - that dictates the world. Almost always it is impossible to provide better carrot than the ill actions are producing.
Look no further than the U.S. politics. If there are no consequences for ill actions, those actions will continue as long as it is possible.
Russia will annex new land until it faces the hard stop.
Companies will push boundaries of the law and ethics until there is a financial consequence.
People will trash the park until the fine is large enough and someone is patrolling in the park.
People will drive beyond speed-limit until the fine is correlating their income level. Otherwise only rich people can break the speed-limit.
I think there is a major difference between spending more then you have for example or getting into the subscription trap of: paid annually but advertised with monthly rates, paid monthly but is part of a separate subscription: Amazon channels, Apple TV channels etc. I subscribed to a TV service for the Eurocup which was something like 5€ per month. I only realized this after half a year because they send me an email suddenly with the newest shows I can watch. All the time this payment flew under the radar.
If your understanding of managing finances is monthly book keeping down to the penny then yes I might have issues with my finances.
Also, not all people use Kagi for their "search engine" per se. It also has other AI related services, so they might not need a GPU powered parrot every day, sometimes for longer periods.
Actually, I'm pretty sure OpenAI Operator can already do that, but I don't pay $200 for Pro so I can't confirm.
- my agent
- Act on customer complaints (or consumer protection organisation complaints)
- Proactively investigate and check
- Require businesses to submit proof that they follow the regulations e.g. test results
I’m sure there’s other ways and you can do one or more of these things to ensure compliance. It’s really context dependent on which methods one would use.
For example the GDPR says in Art. 83(5) [1]:
> Infringements of the following provisions shall, in accordance with paragraph 2, be subject to administrative fines up to 20 000 000 EUR, or in the case of an undertaking, up to 4 % of the total worldwide annual turnover of the preceding financial year, whichever is higher [...]
(An "undertaking" in EU law speak refers to any entity that is engaged in economic activity, regardless of its legal status or the way in which it is financed.)
EDIT: formatting
This was an exact point I raised when they attempted to charge an expired card twice and then sent my bill to collections. The gym staff admitted to remembering that I attempted to cancel because I was moving to a place with no Anytime Fitness locations; they refused to let me cancel my contract early without me showing them my new lease, which I didn't have yet and wouldn't have until after I had already left my old city. They also surely had electronic records confirming that I had not set foot in an Anytime Fitness since that time - or else, no ability to prove that I had set foot in one since that time.
That they had the nerve to not only keep charging my card but send the progeny of their multiple degrees of utter failure to collections is exactly why they never got a dime out of me. If anything they owed me money, not the other way around. That hundred or so dollars has since rolled off my credit report, but until then I wore that delinquency as a badge of honor. That shithole of a company can shove it.
...anyway, that'd be the way to enforce it: by checking access logs to see if the customer actually used the service. Don't have access logs? Well then, you know the saying: customer's always right.
If anything like that happens again, or something like you purchase a second hand car but weren’t supplied the signed registration paper / no receipt… need a day off work due to illness but don’t want to pay to see a doctor / telehealth etc etc
You can statutory declaration, a written statement you declare to be true, many professionals can witness them, teachers, dentists, vets, engineers, mostly anyone who’s practice requires they be a member of a professional organisation.
If you were to serve such to Anytime Fitness, either before you intended to leave serviced area, or any time prior to them selling the dept to recovery, they are obliged to cancel from the date they were served or the date you state in the declaration.
A Process Server can hand them the declaration, or you can in person, or registered mail to head office.
This also tends to work for parking ticket fines issued by private car park operators whereby you make a reasonable offer for the time you were parked there—eg ten minutes prior to the first ticket, so one whole hour of parking as a reasonable counter offer to their punitive ticketed fee—though these all tend to be electronically gated these days so mostly moot.
I tend to do a higher than average level of minor civil disobedience type behaviour, and tend to find it quite enjoyable arguing my point knowing I’ll typically win the argument.
Yours truely, Mr Middle Age Curmudgeon
Negatory. USA.
They problem is the cancellation process, not "they shouldn't charge me if I'm not using it".
No, the problem would be moot if the cancellation process was as easy as the sign up process. And I think the US finally got that law
We also have legislation that provides warranty on electronic devices and household appliances, everything really, except things like cars and boats etc etc, for the reasonable lifetime of the product. So a cheap washing machine, three to five years would be reasonable, an expensive unit? I want that to last six to eight years. An expensive fridge, at least ten.
Glory and liberty for Ukraine!
I also thought for a while that things like ChatGPT internet search or perplexity would replace DDG and Kagi, but, so far, I just want slop free sources to back up the slop I generated purposely in R1.
Currently they charge 2.5c for an API search. This is between 1,000 to 1,000,000 times more than other companies in the space charge.
AI systems need to do dozens of searches for every question to get good results and kagi's results are really good. But not 1,000,000 times better than the competition.
At that point all the special sauce Google et al have spend decades mastering will be worth as much as expertise in analogue computers is today.
The academic lens is like Google Scholar, but better. The papers it surfaces are simply higher quality.
Otherwise, append your query with a question mark. The baby AI will do what Google's tries to do, except with a little more skill and better citations.
Most broadly, however, search. It's kind of wild but I forgot that searching the internet used to be fun. Kagi made it fun again.
Also I guess part of this is probably the option I used to give higher priority to some websites like python org.
When I subscribed with Kagi, I was so totally pissed off and stressed by using Google where you will now have crap and unrelated ad links everywhere on the page. And in addition often first link that are garbage Copycat of principal websites. For example, for python, when looking for a module documentation, the official doc is the best but there would be hundreds of ad filled shitty pages that would appear first.
https://kagi.com/privacy
So it's either unlimited or nothing. But since I know Google's search operators well I don't have trouble finding things if they exist so $10 per month is hard to justify. Plus, you're anonymous with Google but you're not anonymous with Kagi since you pay them.
But Kagi can be good for tech illiterate relative you want to shield from sus sites.
* I don't trust the product's claims. Sure, privacy and user-centered results sound cool, but literally every company on the internet claims to cater to the user and value their privacy. Kagi can apparently afford to be more specific than usual, but how binding is that? I don't know, I'm not a lawyer and definitely not versed in US/California law, and given all the obviously exaggerated claims in this domain by all kind of actors, I can't give it much credit. I guess Kagi has to pay for the whole industry's decades of malpractices in this regard and that sucks, but I guess you could do better if you opened more about your
* I don't trust the product's ability to stay around. Startups come and go, and I'm not subscribing to a paid service and switching workflow without a reasonably solid belief that I won't have to do it again in a near future. Your new pricing policy actually helps quit a bit in this regard, the other bit requires you to actually stand the test of time, so just keep on doing your best I guess.
* Pricing has is shown excluding taxes. I'm not going to figure out the US tax system just to know how much I actually to shell out, and I'm not paying if I don't know how much. In Europe, VAT is around 20%, so it's a pretty significant figure, that would be 60 bucks a year for the Ultimate plan. I don't have the slightest idea if that's the order of magnitude expected in California. Have your lawyer or accountant figure it out, because I sure as hell am not. Allowing me to pay in euros would also be a quite large hurdle removed, for similar reasons: exchange rates fluctuate, banking operation costs fluctuate, and even if I can work it out more easily than US taxes, I'm not going to do because this should be your job, and whatever figure I work out will be obsolete by the next time I'm billed.
For around the same price, I can stream millions of songs, or stream thousands of high res videos, or subscribe to both premium e-mail and a premium task manager.
What makes web search so expensive?
Thank you for your support.
- Zac
I’m not a Kagi subscriber though. The USD 150 and USD 216 a year prices for family duo and family are quite high for many geographies. Hopefully Kagi scales its customer base and is able to provide affordable plans.
It’d be great if they extended it to refund $5 for anyone on a Pro or Ultimate plan doing less than 300 searches in a month, too. (I pay for ultimate and would still be very happy with that gesture.)
I think it’s a good balance between locking the user into your product and dealing with the cost of a constantly evolving service.
A warning from someone who forgot to disable their subscription for 18 months before realizing what they lost.
More annoying to me is that you have to use up your credits before cancelling your sub. If you have credits and you cancel your sub, you lose the credits.
Bonus is you can query multiple models at once, including local llama.cpp/Ollama models. I use it with the Claude and OpenAI APIs, as well as local Mistral, Qwen, and DeepSeek models.
[0] https://docs.openwebui.com/ (one liner if you have `uv` installed)
Kagi attempts to only provide results it thinks will be relevant. While I liked the accurate results, I was frustrated when none of the 5-10 results was what I was after; at that point the UX is to type a new search term rather than simply scrolling further (I prefer the latter).
One other small downside is I slightly missed google's 'WebAnswers' (certain google searches will display images and summary info for the search term, rather than strictly results). WebAnswers were handy on super quick searches for, say, a particular car or aircraft model). I didn't think I'd miss this, but I did, although it was very minor.
Kagi also actually has a business model. Mozilla has a teat that a US Court might order removed from their mouths soon as a possible remedy to sanction their Mommy in an antitrust suit; and looking at their 990, things are not looking particularly good for them if that happens.
Thanks for pointing it out, people mostly don't speak about it anymore.
I put money into the account, you bill me per search - pre-paid usage based billing is the only way this can ever be "fair".
Now I use the unlimited plan and so I search first, spellcheck later. Or sometimes it corrects it for me.
This only works at the extremes of volume. If you're targetting very-low use users, or enterprise, you can price per search. In between the frictions just don't make sense for any sensible target market.
Search = advertisements
A lot of people didn't really like that, so they introduced the $10/mo for unlimited. You can still pay $5/mon for 300 searches: https://kagi.com/pricing
I would probably be paying less if I just did cents per search, but I honestly just like unlimited plans, so personally wouldn't get pay per search.
I'm the type of person who does a Kagi search for "5+7" instead of pulling up a Calculator, so I would rack up pretty quickly.
But on search and paying for search: I'm all for paying for search, but if I'm going to have a search engine set as my default, I don't want to feel penalized for my mistakes, and the most common mistake I make is simply not quite getting a URL entered in correctly and having my browser redirect me to a search page instead, and if I'm paying for Kagi in any capacity, then it's going to be Kagi.
> LLM Apis...
Yeah exactly, ChatGPT doesn't have this option for their web interface either, only for API. For the same reason.
I liked it, the results were good, no ads, gave me access to Google without being tracked.
I would pay for that, except they block Tor, and I normally use Tor.
We do not block Tor - in fact, we recently launched our own self-hosted Tor node[1].
We have had problems with GCP blocking VPN and Tor traffic (mostly the former) when we have made zero configuration to do so. It's quite frustrating, and we have been working with their support to improve this generally.
Haven't heard anyone having issues with Tor since we set up the node though :) If you give it a try, let us know how it works for you.
[1] https://help.kagi.com/kagi/getting-started/accessing-via-tor...
Note that URL is 403, from Tor browser.
Works fine from non-Tor.
(I'm now experimenting with the Kagi hidden service.)
Hint: you can use Google in private mode. And unless you block all trackers almost all sites will still use analytics so Google knows what you read.
That's like driving without light and seat belt. Should be very obvious to every HN reader, that a content (ad) blocker is the first thing you install
No thank you.
That reminds me, I need to cancel my 24 Hour Fitness subscription.
It is paid service, what is the other option? People that don't use the service being happy with it?
> because their brain wants to justify them paying for search
It is search engine, not candy crush. No one wants to pay for searching, if they do it is because they find it useful. It is not their brain gets a shot of dopamine every time they do a search on it.
I don't know why you're throwing this out here without anything to support it.