Meta bans ads for Virginia Woolf play in Spain

(theguardian.com)

93 points | by uxhacker 1 hour ago

10 comments

  • colingauvin 53 minutes ago
    We don't have to put up with this. We simply choose to. But our laws could be whatever we want them to be.
    • tygon 51 minutes ago
      Unfortunately, "we" is often those with the monetary means to make their voice heard.
      • ericmay 25 minutes ago
        Well you can also just stop using these products. I don't have or use Facebook, Instagram, Whats App, Reddit (since they removed old.reddit.com unless you have an account), TikTok, Snap, or anything else.

        Folks want Facebook or whatever to be regulated into some perfect idea they have in their heads of how it should work and how it should be regulated. Sorry, many people have many views on that, and you're never going to be happy with an outcome. Even this article - Facebook is complying with EU rules/regulations and now you're not happy that your voice isn't heard through your preferred form of political activism. If Facebook allows this content, they break EU laws, or they have to allow some content you disagree with and now you're mad.

        I don't know why people, right, left, or sideways keep putting up with this stuff.

        • dgellow 12 minutes ago
          That has absolutely nothing to do with the EU regulation that requires to label political ads and restricts targeting technics
          • ericmay 8 minutes ago
            Yes it does. You're using the product and seeing the ad. You and others are mad that the product is complying with the regulation in a way you don't prefer. Stop using the product, and no ad is there to be seen and none of this matters.
            • dgellow 6 minutes ago
              I don’t use meta’s products. The issue has absolutely nothing to do about an ad ban. There is no ban of political advertising in the EU.
              • ericmay 5 minutes ago
                Ban/regulation, whatever. It's in the article and comments. Whatever you want to call that.
                • dgellow 1 minute ago
                  > When the newly reopened Teatre Raval, which seats 193 spectators, asked Meta, the parent company of the two social media sites, why its publicity had been blocked, it was told “any mention of civil rights, feminism or social reform [topics that are central to Woolf’s work] are usually classified as ‘social topics’ by our automatic system” and are filtered out.

                  That’s Meta response. There is no mention of any regulation in that article.

          • eithed 8 minutes ago
            Same here - idk why are people jumping on the wagon of attributing the restriction to EU regulation. Looks to be a US compliance banning social topics that Trump administration is pursuing (but again, idk if that's the case)
      • alt227 22 minutes ago
        "We" is a massive group of people who all have wildly different ideas. Saying "laws could be what we want them to be" is highly subjective depending on who the "we" is at that current time.
    • p-e-w 33 minutes ago
      At this point, I suspect that comments like this one are part of an astroturfing campaign by the ruling class.

      It’s the same bullshit as “we could stop climate change if only we bothered to bring cloth bags to the store instead of picking up a disposable plastic bag each time”.

      “We” don’t have any power. And once you accept that, you can stop blaming yourself and your neighbors for the world you live in, and direct your anger where it belongs.

      • chneu 20 minutes ago
        The power is with the people. It only takes about 1/4th of a community enact massive change.

        Your take is exactly what keeps people apathetic and reliant on others.

        "It's someone else's fault and someone else's responsibility" is what you're saying.

        It relieves the individual of the outcome of their actions. 8 billion people matter.

        If I were an abuser, I would LOVE to hear my victims say they are powerless. Think about that.

        • p-e-w 1 minute ago
          > 8 billion people matter

          I doubt that even 8,000 people “matter” in the sense of having meaningful power.

      • geraneum 26 minutes ago
        > direct your anger where it belongs.

        Where does it belong?

        • alt227 19 minutes ago
          > Where does it belong?

          Their argument is so generic they would probably say something equally as generic and useless like 'The billionaires"

      • ajkjk 6 minutes ago
        it's the opposite? the person you're replying to is exactly correct... the giant delusion that sustains this whole shitty thing is the public's disenchantment with politics; everything feels bad but no one seems to believe in "passing different laws" as the method of changing it so instead they just vent their frustrations in hopes that someone who already has power will by the goodness of their heart decide to do a better job. when in fact the lever fox fixing things, democracy, still (for the most part) exists, but almost nobody is coordinating to pull it.

        causally I think this is because we all grew up watching government operate glacially and so nobody really believes there's an alternative... but I eagerly await the day that millennials realize they can just win every election and fix everything that sucks about their world by basically trying really hard and coordinating with each other.

      • willy_k 30 minutes ago
        “We” do, we could, if organized. Per your first point, that is the problem today - agreeing on a shared goal rather than infighting about all the peripheral issues.
        • alt227 16 minutes ago
          Whos "We"?

          I would hazard a guess theres stuff that I don't agree with you on, and we would want certain laws written differently. Its important to remember that we all vote for what we think is right, based on a system evolved over thousands of years to cater for human fallibility. The modern rhetoric of "us against the billionaires" is simply not how the world works, despite how much people want it to.

        • david-gpu 27 minutes ago
          What looks like a peripheral issue to you is somebody else's central goal. And vice versa.
      • colechristensen 28 minutes ago
        >“We” don’t have any power.

        <Ned Flanders' father>: We've tried nothing and we're all out of ideas!

        People who say this have never tried, do nothing themselves to contribute to improving the problem or to convince others or the government to improve the problem besides perhaps complaining on the internet in a bubble of likeminded people who don't need their minds changed.

        • lynx97 10 minutes ago
          What is the problem?
  • aworks 5 minutes ago
    Is this an EU or Spain issue? I regularly attend at a theatre in Chicago that has socially "sensitive" plays. I often see their ads on Facebook.
  • latexr 8 minutes ago
    > To resolve the situation, Meta recommended removing “key words” so that the text doesn’t appear to encourage activism.

    Move along now, little sheep, don’t make a racket. Can’t disturb count Zuckerberg as he’s pleasuring his masters.

  • pogopop77 21 minutes ago
    Well now we know Who's Afraid of Virginia Woolf? Meta, apparently.
  • martythemaniak 38 minutes ago
    Sounds like malicious compliance, they should get a fine for that as well.
    • abirch 12 minutes ago
      Maybe they should be forced to advertise "Careless People"
  • jmclnx 1 hour ago
    Why meta is not fully banned in the EU is beyond me :)

    I know banning or forcing meta to obey laws in the US is impossible due to bribes (political contributions), but in the EU I would think meta could at the very least be reined in.

    • mminer237 53 minutes ago
      This actually is a result of Meta being forced to obey EU law. Not sure why the article didn't explain things at all, but Regulation (EU) 2024/900 greatly restricts political advertising with typical vagueness, so Meta is enforcing a broad ban to ensure they comply.
      • tygon 39 minutes ago
        Information like this should be front-and-center. Call it malicious compliance if one wishes, but if there is one thing that is clear, Meta does not do anything (besides try and make money) without being forced to. A blanket ban on anything political does indeed mean a ban on all sides of an issue, even ones many would agree is positive.
        • dgellow 17 minutes ago
          The comment you’re responding to and that you want front and center is plainly wrong. The regulation is about transparency and restricting targeted advertising technics for political advertising. That has nothing to do with the situation at hand, it is meta doing something on their own.

          And your point about Meta being forced to act is also wrong, companies aren’t just passive institutions that only react to regulations, they constantly take decisions and actions, and regularly manufacture that type of situation as a way to lobby regulators

      • rr842j 20 minutes ago
        If that were the case, we wouldn't have far right AI generated political ads everywhere in Facebook. Just one example from France this week[1]

        I don't know what motivation Facebook has to automatically limit certain political advertising and not other, but it certainly has nothing to do with EU regulation

        https://www.lemonde.fr/en/pixels/article/2026/09/19/the-lucr...

        • RugnirViking 13 minutes ago
          are the things that you linked to adverts? as in, someone paid facebook to promote them in the ad bit? or are they just regular content.
      • tantalor 29 minutes ago
        It doesn't ban political advertising, it requires labeling/transparency, and prohibits targeting without consent or based on categories like race or religion.

        It also defines political ad narrowly as placed by a political actor or campaign, or intended to influence some part of the political process, like voting, legislation, or regulatory action.

      • RugnirViking 14 minutes ago
        the law came into effect due to widespread advertising campaigns on facebook by someone (often thought to be russian government based) for both sides of any culture war topics, presumably to drive division. Things like simultaneously advertising BLM/ACAB + thin blue line.
      • tantalor 36 minutes ago
        > Not sure why the article didn't explain things at all

        The answer is right in front of your eyes: theguardian.com

      • darkwater 32 minutes ago
        > so Meta is enforcing a broad ban to ensure they comply.

        No. Meta enforces a broad ban because they don't want EU to regulate them, so they drag their feet and create the most possible "unwanted collateral damage" so people will get upset at the regulation instead of the company. So, pieces like this from The Guardian are surely needed.

        • nottorp 27 minutes ago
          > create the most possible "unwanted collateral damage"

          Other examples of this bullshit being cookie consent dialogs and Apple acting like a victim for being forced to open their platform a bit.

      • watwut 33 minutes ago
        No, showing ads for feminism or social issues related plays is not illegal in Europe. Nor fined. And it is practically practiced all around the Europe.

        This strategy of "we will lie about what the law enforces, so that we can blame the regulator instead of the company" is getting old.

      • AnimalMuppet 20 minutes ago
        How is a Virginia Woolf play "political advertising"?
    • ActionHank 1 hour ago
      We just need to start pirate streams of football games and it will be gone within the week.
    • fooqux 55 minutes ago
      I'm not saying it's not bad in the USA (because it is) but if you think there's no corruption or bribing in EU politics then I don't know what to say.
      • 1attice 52 minutes ago
        Although both continents are presently losing themselves to fascism, quantity still has a quality all its own.
        • ericmay 33 minutes ago
          You're on the right track but instead of losing themselves to fascism what you should more accurately be pointing out, in my opinion, is that in general societies are becoming a lot more open to authoritarian ideologies, whether that's communism, fascism, or similar.
    • mhitza 47 minutes ago
      Why do you think so many big tech companies are registering subsidiaries in Ireland? (Aside form the "Double Irish" mechanism that used to be in vogue more than a decade ago).

      Plenty of hands seem to be well greased over there given how long it takes to issue fines for clear&cut violations of EU regulation.

    • thesmtsolver2 44 minutes ago
      So, Meta should be banned because it followed EU law to ban some things?

      Wow, Europeans do have a penchant for recursively banning things :)

      • troupo 28 minutes ago
        No. Supranational corporations will find any and all ways to be maliciously compliant and blame the EU.
      • watwut 30 minutes ago
        Neither feminism nor social issues are banned in European advertissements.
  • durjfirk8rjrj 56 minutes ago
    [dead]
  • Illniyar 27 minutes ago
    Probably got better publicity with this ban then if they actually showed the ads.

    My money is that this is manufactured by some PR team.

    Possibly the Ad's text was purposely inflammatory (something like "overthrow the patriarchy" or something) so that they can say it was banned.

    • jetrink 14 minutes ago
      Yes, Meta has consistently acted with integrity and has earned the benefit of the doubt in situations like these. It's safer to assume that the massive PR team working for this one-woman play in Spain has manufactured the whole thing, including the damning quotes, which the Guardian has somehow published without properly verifying.
  • petcat 15 minutes ago
    Appears to be a response to EU regulation in 2025 banning political/electoral advertising [1]:

    > Ending Political, Electoral and Social Issue Advertising in the EU in Response to Incoming European Regulation

    I guess rather than micro-regulate what constitutes "designed to influence an election/referendum, voting behavior, or a legislative/regulatory process", they just decided to refuse to run ads for anything potentially politically or socially "sensitive".

    I'm guessing that they also refuse to run ads for things that are less socially acceptable such as anti-feminism which I would say is a good thing.

    [1] https://about.fb.com/news/2025/07/ending-political-electoral...

    • rayiner 7 minutes ago
      How is Meta supposed to police that line? In a democracy, influencing voting behavior is a key purpose of every “cause.”
    • eithed 12 minutes ago
      Where did you get this from? I don't see anything in the article mentioning that specific regulation
    • dgellow 10 minutes ago
      [dead]