Have a fucking website

(otherstrangeness.com)

291 points | by asukachikaru 3 hours ago

40 comments

  • Arainach 2 hours ago
    Someone wrote and deleted a comment saying

    > I don't get it. LLMs are supposed to have 100% bridged this gap from "normie" to "DIY website." What's missing?

    This is an all too common thought process among technologists, so:

    Where to even start? Well, let's start that every single "AI" company is massively overhyping everything to try to avoid any unfortunate realizations about the emperor's clothes regarding their CapEx and finances. Yes, even your favorite one.

    The very short version: running a small business like a restaraunt takes all your resources and then 20% more. Long hours, hard work, all your time. You do not have 2 hours to learn about LLMs or to pick which company to pay. From there:

    * Most people don't know what they want

    * Most people don't know the words for what they want

    * Even if you say "I want a website", what do you want it do look like? To say? These people aren't experts in web UX nor should they be.

    * You have some HTML and images. Where do they go now? Again people literally don't know what they want or need. If you realize you need a "web host", how do you pick a trustworthy one? How do you know if it's a good price? How do you get a domain name? How do you get the files onto the server?

    * Do you want people to be able to buy things? Now you're taking payment methods and have security concerns.

    * Your site is live. You want to change something on it. How do you do that? Where are the original files? How do you change them? How do you get the changes on the server?

    It's not "Hey, write me a website". There are lots of steps that assume a lot of knowledge, and it is easier, faster, and better for people to focus on their expertise and just pay some service for their web shop.

    • janalsncm 2 hours ago
      Yeah, setting up a website is a pain.

      But in reality there’s only a handful of things people care about for your restaurant: what, when, and where. Put up your menu, put up your hours, and put up your location. And a phone number.

      • onion2k 38 minutes ago
        But in reality there’s only a handful of things people care about for your restaurant: what, when, and where. Put up your menu, put up your hours, and put up your location. And a phone number.

        It's those things but more as questions than things they want to read. What people actually care about for a restaurant is:

        "Can you tell me if the food is good?"

        "Can you tell me are the staff great?"

        "Can you tell me what does it cost?"

        and "Can you tell me where it is?" to an extent, especially if it's not on a major route.

        People want answers that they can trust for those things. They want a trusted source to tell them the answers.

        You can't really get any of those things from a Google search or a website (ignoring reviews because they're gamed to hell now). The majority of a restaurant's customers come from word-of-mouth recommendations or reputation through curated services like critics and directories especially at the top end. A good website helps for people who are visiting the area, or for restaurants that are very new and whose owners don't have a great network (or who wrongly believe a website is key to getting business), but for most restaurants the only way to drive business is to build a loyal base of people who tell their friends and colleagues about it.

        If a restaurant is going to have a website at all it should be a great one, because bad websites shouldn't be a thing, but a restaurant could happily run for decades with just an Instagram page these days and it'd make no difference to their success.

        • bandrami 32 minutes ago
          No really we want to know when it's open, what it serves, and how much it costs. The quality conversation is completely separate.
        • throwaway27448 31 minutes ago
          > a restaurant could happily run for decades with just an Instagram page these days and it'd make no difference to their success.

          Well they still need a website with a menu and hours or I'm not going to be there. You can't view an instagram page without an account.

        • deaux 23 minutes ago
          > "Can you tell me if the food is good?"

          > "Can you tell me are the staff great?"

          > "Can you tell me what does it cost?"

          > and "Can you tell me where it is?" to an extent, especially if it's not on a major route.

          A restaurant's Instagram page - which is what this post is about - does not answer these questions in any way better than a restaurant's website does.

      • Gigachad 51 minutes ago
        People put that stuff up on Google maps, Facebook, and Instagram now.

        I know it’s not popular with the crowd here, but those platforms are free, easy to use, and where the customers are. The mainstream options for a website like squarespace are absurdly expensive.

        • xmprt 36 minutes ago
          Yes and no. I find the restaurant on Google maps but 9/10 times the menu is either outdated or not properly structured and having a link to the menu website is better. So Google maps is the top of the funnel but I still appreciate a website.
          • avhception 24 minutes ago
            For many local places here, the only way to get the menu online is if a customer posted a photo of the menu on Google maps or something.

            And 1/3 of the time, that photo is too blurry and off-angle and whatnot to even read properly.

          • Xenoamorphous 13 minutes ago
            What makes you think that the menu in the website is not going to be outdated.
          • Apocryphon 31 minutes ago
            Really the previous comment should have mentioned Yelp, and perhaps Tripadvisor for non-American customers.
        • throwaway27448 30 minutes ago
          Google maps makes sense at least, but you're straight losing money if all you have is an instagram page. I can't tell if the facebook mention is a joke or not.
      • bandrami 33 minutes ago
        I directionally agree with this but, what do you do in three months when you change to the summer menu?
        • janalsncm 17 minutes ago
          Take a picture of the menu, send through ChatGPT, read it over for mistakes, paste content into your website.
          • bandrami 1 minute ago
            How do you "paste content into your website"? Did somebody build them a CMS?
      • baxtr 21 minutes ago
        The issue is priorities.

        If you have long list of todos for a restaurant, why put building a website in the top 10?

      • miramba 1 hour ago
        Menus change ie seasonal, and there is a daily changing handwritten chalkboard: Make a photo, put it on IG. Hours change: This week only opened from 8 instead 7: Post it on IG. Who has the time to answer a phonecall? And who uses phone numbers these days anyway? Text me on whatsapp like everyone else does. Disclaimer: Don‘t use IG. But if I want to know if our favourite pizza place is open (cook travels to football games a lot), I ask my wife to check on Insta.
        • bandrami 31 minutes ago
          It's a trend in Sri Lanka for some reason to put your menu on Instagram... as a reel. Because you don't want your customers to have more than 15 seconds to view what you serve.
        • LtWorf 47 minutes ago
          IG is only for the regular customers.
      • slifin 27 minutes ago
        Most people should put in a Google maps entry
    • ThrowawayTestr 1 hour ago
      Squarespace made a business simplifying all that. It's expensive but there are templates and it had a WYSIWYG editor.
      • eastbound 48 minutes ago
        It is expensive. Add to this: On this audience, people will lose their passwords, leave outdated information, transfer their business, and not connect often — I bet the security is more costly that a technical audience.
    • pigeons 1 hour ago
      And security
      • dd8601fn 49 minutes ago
        Most of these people just need like two or three static pages and a domain name. Same as it ever was.
    • squirrellous 2 hours ago
      Sounds like what we need is Facebook pages, except as a free service from the government or non-profit.
      • lneves 57 minutes ago
        Back in the day, there was this thing called the "Yellow Pages"! :-)
      • dumpsterdiver 2 hours ago
        Do you have any justification in mind for the “free service” being funded by tax payers? Why should it be free for the people who need it, and why should tax payers fund it?
        • tossandthrow 1 hour ago
          Such proposal doesn't need justification. You can merely disagree.

          Anyhow. The justification is that it is an important part of a communications infrastructure.

          Just like the government finances roads, etc.

          • cindyllm 1 hour ago
            [dead]
          • ghurtado 1 hour ago
            I'm not disagreeing with you, but shouldn't free Internet access come before that?
            • tossandthrow 20 minutes ago
              Internet access doesn't seem to be an issue.

              Politics is also about making practical choices to advance humanity.

            • Dylan16807 1 hour ago
              We should be making sure everyone has internet access, but hosting some basic pages is about 1000x cheaper, so no I don't think free internet access should come before that.
        • palmotea 1 hour ago
          > Do you have any justification in mind for the “free service” being funded by tax payers? Why should it be free for the people who need it, and why should tax payers fund it?

          Because the government should provide useful services. It should be funded by tax dollars because I'm tried of libertarians, and it's well-demonstrated that the free market has consumer hostile incentives that I'm sick of.

          • 999900000999 1 hour ago
            Alright cool.

            Your assuming the local government employed webmaster won't favor his friends restaurants.

            Craigslist basically is this, and it's more or less free.

            • xmprt 31 minutes ago
              Forgive me for assuming that the government owned service would be more transparent/serve the people better than a privately owned, closed source, platform that's explicitly funded by ads and so is transparently corrupt. Even your worst case scenario for this would be equivalent to what we already have.
    • hoppp 40 minutes ago
      I prompted claude and it wrote me a pretty good landingpage. Thats all I needed and its never been more easy to have that html file. The hard thing for users is to host it and configure DNS, but that is free with cloudflare, just need to buy a domain name.

      But even buying a domain name can be too much for some people as facebook is "free"

      • Muller20 36 minutes ago
        I think you are overestimating the knowledge of the average person. You still need to have an idea of what is html, DNS, cludflare. Most people wouldn't even know where to start looking. But I agree that once you know how to create a website, generating a landing page with Claude is painless.
  • ifh-hn 0 minutes ago
    Easier said than done, and completely ignoring the intricacies of "just have a website".

    I can write the html, CSS, JavaScript needed for a website, I can spin up a local web server to serve these files, but setting up an internet facing website, no. No clue how to go about it, how to secure it, and how to maintain it.

    Give me a step by step guide that is simple, and can ensure security and privacy, and I'll have a website. But until then I'll use what's convenient.

  • nicbou 0 minutes ago
    I have two fucking websites. One I live from.

    These days, it's pretty demoralising to run a website. Google AI overviews and LLMs have reduced traffic by over 60%, and that trend shows no sign of slowing down. These numbers are typical.

    At the same time, the cost and difficulty has raised because of misbehaving AI crawlers and bots attacking every moving part.

    So you need to work harder and harder for a dwindling audience, and the cost of keeping the lights on keeps going up.

  • cyberrock 32 minutes ago
    Maybe we're not going to the same places but "just having a website for rates and hours" is a SAT problem for salons/tattoo parlors. They need to know what you want and also show flattering photos of what they can do (and also comply with the growing mountain of privacy regulations), determine if you have any staff preferences and when staff is available for whatever you're requesting, and compute the available times grid. If you just want a speedcut, that's not necessarily what those shops are optimizing for.

    Even if they have the tech from an existing SaaS solution or from vibe coding, they still gotta diligently update the source data from staff. You can't blame anyone for giving up, posting their phone number and a few pictures on social media, and just writing reservations down on paper.

    • xandrius 12 minutes ago
      I really thought the article was about personal websites like in the 90s, not bringing up hair salons as an example.

      A hair salon needs a presence on Google maps with a bunch of reviews and their rates and that's it. Sure they don't own it but until that works it works.

  • bananaflag 8 minutes ago
    In case anyone is wondering, the picture is from this book:

    https://www.amazon.com/Internet-First-Discovery-Book-Books/d...

  • rkagerer 1 hour ago
    IMO it comes down to making your stuff available without it being behind a login-wall, pay-wall, ad-wall etc. The big platforms have made it seductively easy to get started with little effort, but you rob yourself of audience by letting them lock up your content behind it. I hope we see a larger exodus of users who take the author's lead and escape the walled gardens.
  • rkachowski 1 hour ago
    Sometimes I get inspired to write something publicly, but then the fact that I'm providing another point of data to ChatGPTs training corpus which helps the american Department of War make shit memes about killing people - stifles that impulse pretty quickly.
    • DaSHacka 59 minutes ago
      The same could be said about posting anything publicly though, including our comments.
    • dsab 47 minutes ago
      I have the same feeling paying for LLMs, it sucks we are financing genocide tools used by guys who are blackmailed with Epstein movies.
  • zjp 2 hours ago
    Millennials delenda est. Or maybe Gen X. But definitely millennials. I am stockpiling champagne for when performative profanity goes to the grave with the silent generation against which it is still rebelling 70 years later. I do not want to order the sloppy toppy burger at BURGERSLUT. Just give me a cheeseburger. But yes, you should build a website.
    • replooda 1 hour ago
      "Millenniales delendi sunt." Now, write it out a hundred times. If it's not done by sunrise...
      • dickiedyce 1 hour ago
        I daren’t ask “What have Millennials ever done for us?” because I have a suspicion that it would be a surprisingly unfunny answer.
        • zjp 59 minutes ago
          Cheems will be to millennials what the Grateful Dead logo was to Boomers.
        • techterrier 1 hour ago
          they gave us doggo
    • Apocryphon 20 minutes ago
      Ironically, this kind of performative outrage (over a performative thing or not) is also very Gen X or millennial-coded. I can’t even. Take a chill pill.
      • zjp 18 minutes ago
        No.
    • jrflowers 1 hour ago
      > I do not want to order the sloppy toppy burger at BURGERSLUT. Just give me a cheeseburger.

      Seems odd to complain about the kitschy menu item names after walking into BURGERSLUT intent on ordering

      • zjp 1 hour ago
        You don’t always get to choose the restaurant. Sometimes your friends drag you places. Sometimes your sister in law wants to go take a photo of the Castro Theater and then get a cookie, and you find yourself in Hot Cookie calling a chocolate chip a Basic Bitch. I just think that these kinds of "perfect agency" gotchas ignore the tradeoffs of living an actual life.
        • jrflowers 51 minutes ago
          What is the tradeoff in the scenario you described? You were enjoying time with your sister in law, you called a cookie a bitch, and then…? You weren’t having fun with your sister in law after that?
          • zjp 45 minutes ago
            I think the cost of having to say something humiliating is at least equal to the cost of the cookie, so I want it for free. Of course I had fun with my sister in law, even if I rolled my eyes at the business. That's beside the point. Making you say this stuff is a tiny, petty act of domination. Say it or you don't get the cookie, or you look unfun. Anyway, it's the same argument people have been having forever about not wanting to say 'grande' at Starbucks. A war we won. And we will win this one.
            • jowsie 15 minutes ago
              What makes it humiliating? To me, it's just words, a little childish but still. I'm a Brit though, and I feel we have a much more lax attitude to swearing over here.
              • zjp 7 minutes ago
                "A little childish"; Bob's your uncle.
            • chillfox 27 minutes ago
              pointing at the menu and saying "that one" works just fine.
            • jrflowers 25 minutes ago
              Do your friends and family know that calling a cookie a bitch is humiliating to you? That’s a pretty strong feeling, so I would be pretty mad if I communicated that and people close to me still dragged me to those places anyway. I wouldn’t be mad at the business, though, I’d be mad at the people that are knowingly disrespecting my boundaries.
              • trick-or-treat 16 minutes ago
                When strangers do that it's disrespecting boundaries. When family does it it's giving you a hard time / teasing.
                • jrflowers 4 minutes ago
                  When a stranger drags you to a place that you don’t want to go that is kidnapping.
    • typon 2 hours ago
      You will be forced to watch Firefly for eternity. Millenials will rule the internet for a 1000 years (a millenia).
  • scosman 1 hour ago
    Is there a way to view IG pages without logging in? I would love to delete the app and setup privacy redirect.
    • ptek 1 hour ago
      Try switching to desktop mode
      • asimovDev 59 minutes ago
        it still forces you to log in when you scroll and you can't view any post iirc. Maybe solvable with ublock filters or some console commands but I haven't bothered
        • usea 50 minutes ago
          You can view posts by opening them in a new tab.
    • sofixa 56 minutes ago
      It depends. If there's a share id (?igsh=xxc) in the link usually no, but if you remove it usually yes. Opening more than a few posts/stories will result in a popup to sign in, but at least the core page and introduction should be visible.
  • elwebmaster 1 hour ago
    What techies are missing is that AI doesn't make it possible for mom and pop shops to create and manage a website but it levels the playing field for enterprenuers. We can't expect plumbers and restaurant owners to spend 12+ hours fighting with AI website builders just to get a cookie cutter-website that is nothing more than a brochure. Nor can they fork thousands of dollars for web design agencies and spend months in mindless meetings. Thanks to AI now there is a way: small mom and pop local website builders can offer a white-gloves solution that scales and drives revenue for the SMBs.
    • wolfhumble 1 hour ago
      They have already been doing that for 10-15 years via page builders and themes in Wordpress. It is easier now, but small players have had relatively decent tools for quite some time.
      • kraai 1 hour ago
        Exactly this. It was already very easy. Just choose a local hosting company, most of them have free ssl and one click installs for wordpress etc.

        People are overthinking it.

  • ghayes 2 hours ago
    Instead of focusing on why having a website is better for customers (100% it is), the article is really an attack on... developers at Meta and tech other companies? I love a good profanity laced rant, but the entire article reads unfocused and unpersuasive.
    • einr 1 hour ago
      the entire article reads unfocused and unpersuasive.

      Nice, a human wrote it! Thanks for the recommendation!

    • vivid242 2 hours ago
      I disagree. It is not an attack on the developers, but the platforms‘ mechanics.
    • system2 2 hours ago
      I agree, the reasons were skipped, except for business hours and rates. People really need a reason to spend countless hours on something digital.
      • kulahan 2 hours ago
        Countless hours? Get someone to make you a webpage, they can use Wix or Shopify or something like this. It’s never been easier or cheaper. In the grand scheme of running a business, it’s one of the best effort:return ratios you can find.
  • rich_sasha 1 hour ago
    A few comments point out, and I agree, that setting up, never mind maintaining a webpage, has become a PITA:

    - server (AWS? 10 optional services to config etc etc, config, updates etc)

    - domain

    - SSL cert

    Are there solid providers who do it all-in-one? I pay one bill, get a domain, SSL certificate, renewed, and a managed, pre-configured Linux box, or even static hosting? Thinking of setting up a webpage for my consulting business and I'd rather not spend weeks fiddling with all this, or (shudder) use Wix.

    • ctmlr 17 minutes ago
      Backblaze offers 10 GB of free storage and CloudFlare offers free data transfer from B2, with these two you can host a static site for free. I have a worker script that routes requests to the index page and sets cache headers for my site.

        export default {
          async fetch(req, env, ctx) {
            // Cached response
            let res = await caches.default.match(req);
            if (res) return res;
        
            // Fetch object from origin
            let reqPath = new URL(req.url).pathname;
            reqPath = reqPath.replace(/\/$/, ''); // Remove trailing slash
            if (!reqPath.includes('.')) // Check file extension
              reqPath += '/index.html'; // Default to index page
        
            res = await fetch(env.ORIGIN + reqPath);
            if (res.status === 404) // Object not found
              res = await fetch(env.ORIGIN + '/404.html');
        
            // Configure content cache
            res = new Response(res.body, res);
            const ttl = res.headers.get('content-type').startsWith('text')
              ? 14400 : 31536000; // Cache text 4 hours, 1 year default
            res.headers.set('cache-control', 'public, max-age=' + ttl);
        
            // Cache and return response
            ctx.waitUntil(caches.default.put(req, res.clone()));
            return res;
          },
        };
    • hvb2 54 minutes ago
      I have actually been experimenting with this. And it's real simple.

      I think for these cases everyone should be shooting for a static site. In which case it is: 1. Rent a vps 2. Buy a domain 3. Set up nginx or something else 4. Copy files to the right folder 5. Point a dns record to said server 6. Use certbot to get an ssl cert installed for you

      It's not that hard really.

      • pu_pe 18 minutes ago
        It's not that hard for you... the process you just described is unintelligible for 99% of the population I would say. And then you have to produce the content on top of that.
    • tasuki 47 minutes ago
      You can use GitHub pages. Or just set up one virtual server and host everything on it - I do that and it's pretty painless. The "10 services on AWS" is definitely the most painful way there is.
    • pprotas 1 hour ago
      This has always been the case, not sure why you’d frame it as a recent development. Not that long ago you even had to PAY for an SSL cert. Domains are nothing new. You always needed a server.
      • nake89 38 minutes ago
        It hasn't. TLS was not needed until recently. Non-TLS sites used to show up in search results. TLS was not mandatory at all. Also ISPs often provided users with a free webspace. So I could just send 1 html file to my host without much technical knowledge and I had a website that people could visit.
    • sofixa 59 minutes ago
      Providers like Netlify, Firebase Hosting, CloudFlare are much better value for money for features for maintenance. Static hosting means you don't need to update the server because there isn't one, and there are even free tiers below a certain usage.

      There's still the usability thing, they're not made for non-techies. There's an assumption you'll use Git, etc. But there's no practical reason why Netlify CMS or similar couldn't handle everything.

    • orthecreedence 1 hour ago
      NearlyFreeSpeech might be what you want. Been using them for over a decade and still love them. They handle domains/DNS, hosting (static and other), mysql hosting, email forwarding, and much more. They also have great content policies, ie they only kick you off if you're breaking the law.
  • avhception 29 minutes ago
    Website? Ha, with local restaurants here you're in luck if the photos of the menu posted by customers on google maps or FB or where ever aren't too fuzzy to read.
  • techterrier 1 hour ago
    Good idea, I did just such a thing myself, deleting all my socials and only posting my photos to my own website: https://dombarker.co.uk/

    Was fun to make 'just a website' for a change too.

    • frogulis 24 minutes ago
      Gorgeous photos. One point of feedback: I went to your shop to view prints, and while it was nice to see them "in situ", I couldn't see the actual images because of how they small they were in frame!
    • Klonoar 57 minutes ago
      I run something similar, ish: https://photos.rymc.io/

      I still have an account or two elsewhere, but all photos get posted here then linked there with decent open graph previews.

    • zuzuleinen 54 minutes ago
      Your photos are amazing!
    • tristanMatthias 1 hour ago
      Great photos! Thanks for sharing!
  • alastairr 1 hour ago
    Couldn't agree more. Worth pointing out that sites owned by Meta and Twitter in particular have become much more hostile to signed out users - often impossible to view a business' listing without a signed in account. Walled gardens are going to wall, of course. But I'm not sure how much small business owners realise that a proportion of traffic / interest has much more difficulty in finding them.
  • andreygrehov 1 hour ago
    +1 I can’t even delete my old stuff on HN. I don’t own my comments here. In contrast, I can go ahead and delete any of my Facebook posts or comments from 10 years ago. In a way, HN is more hostile than Facebook.
    • vasco 1 hour ago
      I'm sure I've read they support this if you email them. It's a manual action but if you're based in Europe they will have to do it by law.
      • unmole 1 hour ago
        > Europe they will have to do it by law.

        Realistically, they can simply ignore it with no consequences.

        • desas 28 minutes ago
          HN is owned by Y Combinator. Two of the founders live in the UK.
        • vasco 1 hour ago
          Well I've read comments by dang saying they support it so that is besides the point. Just email and find out.
  • capncleaver 1 hour ago
    The aside about mailing lists is well made: with the exception of SMS, email is the one method of customer contact not mediated by big tech networks (save arguably Gmail) and portable across service providers. In games it’s the best way to keep in touch with players, much better than discord where the dots accumulate and most members ignore most server updates and notifs.

    Bring back site specific forums, too ;) But most businesses’ customers don’t have enough to talk about for a forum.

  • Animats 47 minutes ago
    Most businesses do have a web site. Although for too many small businesses, it's generated by Place or Instacart or somebody.
  • ptek 1 hour ago
    Www.neocities.org is waiting. It’s a small fun site to practice with :)
  • raincole 50 minutes ago
    It's great in principle. However, in the past decade I've never visited even one single restaurant's website. I just check menus and phone numbers on google map. I trust google map photos (not saying they're 100% reliable) much more than a site owned by the restaurant's owner anyway.
    • pacifika 34 minutes ago
      And where does Google map get it’s information?
      • trick-or-treat 9 minutes ago
        A lot of it comes from street view. They literally drive by and take pictures of your store.
    • LtWorf 39 minutes ago
      In the past decade I haven't been to the dentist, but I'm not arguing to shut them all down.
      • raincole 35 minutes ago
        When and where exactly did I suggest shut all restaurant websites down?
  • gigabyte9592 1 hour ago
    Sure, right after DNS, hosting, SSL, and convincing Google I exist.
    • mocheeze 45 minutes ago
      I don't understand this. There are super cheap shared-hosting plans the allow you to just do a couple clicks to install WordPress with full control. Then about $13/yr for a .com with no trouble with SSL or Google.
    • rich_sasha 1 hour ago
      For the last bit - nothing wrong with the same Insta account with a link to your webpage. Agreed on the first bit.
  • zhivota 1 hour ago
    So how do I do that? I can't host it easily on the machine in the office because NAT and dynamic IPs have trained us that this is not really possible (it is, buty you have to know what you're doing).

    Pay a hosting provider, but who? Do I need to buy an SSL certificate, because we decided we need HTTPS everywhere for some reason? What about if my site gets DDOSed? Do I get charged more?

    So I can use something free like Github Pages, but now I'm under a different tech overlord, no?

    I can see why people just say screw it and go back to IG/FB. The web is too complicated now.

    • kraai 1 hour ago
      I think many people here are overthinking it. OP is mostly talking about simple business website not huge platforms to host. Ddos protection is kind of irrelvant for such small projects. But anyhow there are so many local hosting companies (europe) for at least the last 10 years that provide a free ssl cert, one-click options for wordpress etc. It’s really not that complicated.
    • flomo 1 hour ago
      Irrelevant nerd myopia. They mostly just paid someone to do it (until they decided "wordpress guy" was not worth the marketing budget). If anything DYI is easier than ever.
  • asukachikaru 2 hours ago
    On one hand, I totally agree, as I'm all for indie small web. Haven't used Facebook and Instagram for years. On the other hand, it's not (small) business owners deliberately choose to not have a website, it's customers saying it's too much friction for anything outside of FB or IG. For some people if you are not on IG you do not exist, no matter how nice your website is.
    • tayo42 1 hour ago
      I don't think he's saying don't have social media and replace it with a website but also have a basic website in addition to what ever else your doing
      • asukachikaru 1 hour ago
        Then it's twice the work. For a mom-and-pop restaurant, putting food on the table (pun intended) probably already cost them 24 hours a day.
  • Lammy 1 hour ago
    > Set up a website

    I dislike how this article handwaves its own recommendation away. The steps required to “have a fucking website” are so much more complex than they used to be. Mandatory† TLS is the biggest hurdle, because now there needs to be software running to renew your certs instead of just tossing some plain files up in a directory on an HTTP server that could run for years unattended. Gone are the days when it was easy for a website to outlive its author, and it's our fault!

    Yes, the fact that the world's most popular browser puts a big red NOT SECURE!!! warning next to any non-TLS website makes it mandatory regardless of the fact that plain HTTP still technically loads. Scareware works on people or they wouldn't do it.

    • trick-or-treat 1 minute ago
      Most deployment platforms will do this for you for free. You're talking about specifically unmanaged Wordpress hosting I think.
    • throawayonthe 1 hour ago
      i don't see how that's more of a hurdle than running an always-accessible web server -- for the average normie (plus managing dns in the first place etcetc)

      i think the implication is "just use a web host" and i agree

      if i was helping someone set up a website i'd either set them up with a WYSIWYG website builder-hoster a la wix (i'd have to google around for a specific one to try though) or if i had faith enough, i'd set them up with a workflow publishing to cloudflare pages; both would handle the domain and ssl for them

      if they want to take payments then idk lol

  • vivid242 2 hours ago
    You‘re absolutely right. (I‘m not an LLM ;-)) And the fact that (I‘m looking at you, LinkedIn!) platforms actively block people from using external links is a good warning sign.

    Connection with people- this is what I want from the internet, too.

  • rdevilla 2 hours ago
    Well fucking said. JavaScript was a fucking scourge upon the web as it convinced everybody that you need to know how to write an "app" to share text and jpegs, which we have been doing with the Document Object Model for literally decades.

    Websites and HTML/CSS are documents. If you can write a Word document you can write a website. Death to walled gardens which have been the main locus of enshittification of the web.

    If the CG-NAT problem can be solved one day I look forward to a rebirth of true P2P networking and information sharing with no central authority.

    • misswaterfairy 2 hours ago
      I wonder if Microsoft FrontPage was still a thing HTML/CSS websites might be a little more common?

      Those were the days...

  • johnfn 1 hour ago
    > The concept of congregating in walled gardens owned by pedophilic fascist speed freaks

    Are we really calling everyone we don't like a pedophilic fascist now? I honestly had really hoped that this sort of polarized, low-quality content wouldn't make it onto HN. :(

    • speedgoose 1 hour ago
      I thought it was pretty factual.
      • rudhdb773b 40 minutes ago
        So which walled garden owner regularly has sex with prepubescent children and is a heavy meth user?
      • johnfn 1 hour ago
        If you think that everyone who works on a website that is a walled garden is a "pedophile fascist", I don't know what to say to you -- I don't think we live in the same reality.
        • speedgoose 59 minutes ago
          It’s not what is written?
          • johnfn 41 minutes ago
            You should tell me your interpretation of the quote I excerpted then.
            • speedgoose 34 minutes ago
              It’s about the common and popular walled garden American social medias owned by people that are close and supporting their current elected government.
              • johnfn 27 minutes ago
                The quote says "walled gardens owned by pedophilic fascist speed freaks". Not "owned by people close to", "owned by".
                • speedgoose 21 minutes ago
                  If one supports pedophiles and promote fascist speeches…
                  • johnfn 11 minutes ago
                    It is not "factual" to call these people pedophiles. Maybe you think they are bad for society. Maybe you think their websites are terrible. Maybe you don't like them. Those are all fine things, and you are free to say them! But to say they are factually a pedophile without evidence is not true. It only diminishes the quality of conversation.
            • pacifika 31 minutes ago
              A bad apple spoils the bunch
  • askmike 1 hour ago
    I think most comments miss the point on why many small businesses don't have websites:

    It's not about it being hard to create and manage a website, it's that the vast majority of customers use social media platforms (as well as platforms like google maps) to find out about shops and F&B. For many businesses having an Instagram page will draw a lot more people than having a random website.

  • qwertytyyuu 2 hours ago
    You have a what website? A website that does what!?
  • edg5000 50 minutes ago
    Well articulated!
  • renegat0x0 40 minutes ago
    I thought it will be about

    https://motherfuckingwebsite.com/

  • bbor 46 minutes ago

      Set up a website — and while you’re at it, start a mailing list, because email is basically the only means of reaching your contacts that can’t easily be taken away from you.
    
    I love the energy but this is incredibly myopic. The vast majority of people on the internet don't want to blog!
  • hahawang 25 minutes ago
    1
  • stackghost 2 hours ago
    Random pho restaurants (or whatever) are usually literal mom-and-pop shops and asking these people to put up (and maintain!) a website is usually too daunting for them. These are the places that tend to end up with only a facebook page or an insta.

    It's just too hard for normies to DIY, and local "web dev firms" are usually predatory in their insistence on making decisions that require ongoing maintenance, because recurring revenue.

    Just try to get your local web design firm to build you a static html-only site and hand you the creds for all the hosting, etc.

    What random hair salons or coffee shops need is basically github pages with bring-your-own-domain, WYSIWG editing that works on mobile, and zero git. but AFAICT no such service exists.

    • weird-eye-issue 2 hours ago
      Really, it's 2026 and you don't think that there are website builders for small businesses? I'm sorry, but are you kidding me?
    • crooked-v 2 hours ago
      You just described Wix and Squarespace.
      • stackghost 2 hours ago
        I've admittedly never heard of wix, but I was under the impression squarespace was selling "e-commerce solutions" and stuff.
  • vasco 1 hour ago
    So edgy, is this person older than 14 years old? Who brags about deleting a Facebook account as if it's an accomplishment?
  • pennaMan 29 minutes ago
    the sudden left turn into political bullshit really left a sour taste

    and it's mostly just the same walled garden rant we've all heard and even made a variant ourselves

    is this the type of content we have devolved into on here? I'd take endless ai slop over endless random cringe political posturing any day

  • protocolture 2 hours ago
    Lots of businesses never get beyond a mobile number lmao
    • 0_____0 2 hours ago
      In MX and elsewhere lots of them are just mobile number through Whatsapp specifically. Like they have a phone number but it may be data-only.
  • gogasca 2 hours ago
    [dead]
  • Jeffrin-dev 1 hour ago
    [flagged]
    • einr 1 hour ago
      Maybe turn off this dumb bot since it’s against the rules?
  • blinkbat 3 hours ago
    Agree but most small biz don't conceive or care about the internet this way
    • kulahan 2 hours ago
      What makes you say that? It’s rare that a store I’m going to, even local only, doesn’t have a website.
      • mrhyyyyde 2 hours ago
        It's very common, almost 1 in 3, to _not_ have a website or online presence (~10mm+ small businesses have no online presence or site) in 2025.
      • konart 1 hour ago
        I guess it depends on the type of business on your geography.
      • wahnfrieden 2 hours ago
        It is not RARE.