16 comments

  • rmunn 23 minutes ago
    I've been using DuckDuckGo for years now, ever since it became noticeable that two different people searching for the same search term would get two different results back from Google. Meaning they were no longer completely reliable: they might show one person a result that they hide from the other person by burying it on page 3 where few people ever look.

    DDG's search results have been poorer recently than they used to — I often see completely unrelated results (to the point of my saying "Why in the world did that come back as a search result??!?") starting from page 2. And yet, I still use them, simply because they aren't Google.

    • _jackdk_ 18 minutes ago
      Speaking of page 3, Google's been asking me to sign in if I try to go beyond page 2 of search results. What a wonderful modern WWW we live in.
    • golly_ned 22 minutes ago
      Personalized search results are not ipso facto unreliable.
      • rmunn 15 minutes ago
        It means they're capable of burying news stories that would contradict your worldview and pushing news stories that support your pre-existing biases, leading to more engagement from you (a win from their point of view) but also burying you in an echo chamber. And unless you were in the habit of doing the occasional search in Incognito Mode, you wouldn't know. (And even then, they probably would be able to put together enough clues to figure out your identity even without your Google login cookie).

        Yes, the fact that they could do it does not prove that they were doing it, not right away. I ditched them as soon as I found out that they could do it, because I was absolutely certain that eventually, they would end up doing it. And I wanted neutral search results, not biased ones, even ones biased towards my own point of view.

        • rileymat2 1 minute ago
          I subscribe to The New York Times, if I am searching for a news event, I’d appreciate a site that’s not paywalled and I trust be the first result if it is reasonable.
  • 1e1a 1 hour ago
    Direct URLs in Google search results have been replaced with redirect URLs in the form of www.google.com/goto?url=<opaque base64 string>.

    The base64 data appears to consist of a very basic protobuf structure, containing a long string of bytes in field 2 which presumably identify the URL.

    Sometimes, these redirect URLs take a perceivable amount of time to load, which is very irritating.

    • darknavi 20 minutes ago
      > Sometimes, these redirect URLs take a perceivable amount of time to load, which is very irritating.

      Great. On top of my on-going battle with Windows + Firefox + DNS/TLS resolution sometimes stalling for seconds at a time, another few second server-side stall is introduced.

      I swear that every day modern computing scenarios get slower and slower instead of snappier and snappier.

  • fps-hero 27 minutes ago
    It hasn’t provided direct URLs for decades? Not exactly new behaviour.

    I’ve got something that will blow your mind. Google now has tracking analytics, for get this, your business’s phone number. Some “Adsense partner” convinced our web admin to install a little script which changes your phone number on your website so they track phone call enquires back to search engine leads / advertising spend.

    Yeah no thanks, that was creepy as hell and had it rolled back ASAP. You’ve got to realise the power these tech companies hold over your business. Don’t show up in the search results, someone lists your business as closed in maps, a tracking phone number goes dead so they can’t call you, you might as well have shut up shop and ceased to exist.

    • 414techie 25 minutes ago
      Would it be different to you if a third company (not Google) provided that same phone number tracking service?
      • philipov 22 minutes ago
        Would that company then sell that data back to Google? The consolidation of control of information under a single actor is certainly a factor, but it's not that simple, and it's not the only factor. You shouldn't be so eager to outsource as much of your business intelligence as possible.
    • thrirhrhdbejejs 22 minutes ago
      This is nothing - Google has had things like the ability to track in-store conversions based on Android/Gmaps tracking for years.

      Some of the things TV companies do will shock you too.

  • Avicebron 26 minutes ago
    It's sad that instead of searching things other people put up, we're basically asking sam or dario oracle to tell us the truth. The people should be furious. But we've internalized this idea that they are somehow better.
  • Lvl999Noob 15 minutes ago
    I... Don't see it? It's the result page right? I just search some random string on Google and the results are all direct URLs. Do they get resolved via javascript after page load and replaced automatically? Or am I looking at something else?
    • 1e1a 14 minutes ago
      It looks like it isn't yet rolled out to some users, try with a different browser session.
  • demibabs 35 minutes ago
    Can someone explain why this matters? Not being flippant I just don’t understand why this would be important.
    • rootsudo 31 minutes ago
      Tracking. Tied to use account, length of stay, how many reclixks, etc for marketing by/ads and surveillance.
      • demibabs 23 minutes ago
        But what’s stopping Google from doing this already?
        • 1e1a 7 minutes ago
          JavaScript being disabled - Google was already sending analytics pings when search result links were clicked on, using JS.
    • InsideOutSanta 13 minutes ago
      It's primarily relevant because it makes scraping search results much more expensive, solidifying Google's effective monopoly on Internet search.

      Google has previously tried to prevent scraping of search results using legal means, but courts correctly think that scraping of Google's search results should be legal, just as Google's scraping of the whole Internet is legal. This is Google's reaction to that.

    • layman51 27 minutes ago
      Well just as a regular user, I think it is pretty annoying because if I look up anything on Google while in Incognito Mode and hover over a search result, I can see that maybe the top result is maybe Wikipedia, or Instagram, or some other less-known website depending on what I'm searching for. Now, that's all very obfuscated because I don't actually know where I'm going to land for sure.
    • Cider9986 34 minutes ago
      They were already tracking everything you click but for example if you want to send a link to someone you can't copy the link from the Google result and send it to them, you'd either send them the Google tracking link or go to the website yourself.
    • 0gs 29 minutes ago
      it sounds like it primarily matters if you are a customer of this company, one that is building a search index off of urls scrapably hardcoded (or at least so as to be easily unencodable in non-realtime, it sounds like?) inside google search result redirects. in theory, there could be noticeable consumer user impact, but ... it would have to be a pretty large theory
    • csomar 27 minutes ago
      The security implications of this are very severe when you consider the amount of people who google government websites, banking, crypto and others. And google will happily serve you a phishing website either in ads or results.
    • dd8601fn 31 minutes ago
      [flagged]
  • Cider9986 35 minutes ago
    Brave search (free) or Kagi (paid) are able to replace Google and not feel like I'm missing out.

    Brave has its own independent index which is cool.

  • JohnFen 59 minutes ago
    If I hadn't already ditched Google long ago, this would be more than enough to chase me away.
    • tarkin2 25 minutes ago
      They are forcing my further and further towards kagi. I do hope the fawning on here is at least partly justified.
      • JohnFen 20 minutes ago
        Kagi is what I settled on a couple of years ago. I do think sometimes the fawning is over the top, but it is a solid search engine and tended to give me a bit better results than Google out of the box. The real win, though, is that you can give various sites a weight, so the search results will prefer or avoid sites according to your desires. Once I had that going, my search results tended to be much better than Google.
        • tarkin2 5 minutes ago
          Yeah, that's the thing for me: filtering out the SEO crap that Google happily serves up.

          Google's actual search results are a waste of time visiting, both for the mindless CEO content and the ad-laden, analytics-happy, javascript-heavy websites.

          So I tend to use the AI overview. But plugging myself into the all-seeing corporate oracle, that grew on all the web's content, and now seeks to supplant it seems unseemly.

          It's just sad that kagi will likely only be a fringe thing, and google will continue to promote these foul, foul, mindless websites and then supplant them with its AI.

    • scottyah 35 minutes ago
      Why? I don't really see why this is bad, other than if your company blocks url shorteners/redirects. What are you losing?
      • JohnFen 28 minutes ago
        Because I wouldn't want Google to know what links I click on. When I used to use Google, and they added such redirects that included the destination URL as a parameter, I'd edit the link to make it just that URL before resolving it. This new scheme would make that impossible.
      • Fabricio20 27 minutes ago
        Blocking URL shorteners and google-ad links yes! Personally for me it's also the fact that this is effectively an unresolvable URL shortener, store that link somewhere and it will most likely be dead. Can't copy link anymore and paste it on a notepad or chat app to check it out later as there isn't a guarantee it will load at all (ie: the problem with url shorteners).
      • nextaccountic 31 minutes ago
        I use a Firefox extension to rewrite those Google redirects into plain links, to remove Google tracking of which links I click. The extension is broken now
  • pbhjpbhj 28 minutes ago
    ISPs can presumably correlate the Google query string with the request following the response to the goto and so make a search index? I guess they would charge too much.

    Do any large ISPs use visit data to feed into a search index?

    • TZubiri 20 minutes ago
      ISPs do not see query strings since Google uses HTTPS. ISPs can only see the domain and IP address you are connecting to.
  • donmcronald 35 minutes ago
    I use ChatGPT for almost all my searches now. I’m not joking.
    • nextaccountic 32 minutes ago
      I wish one of those free AIs made a search product already. I don't want my search results to be interspersed with text

      I guess that the web chat can have a search skill to remove the prose and give only links, plus maybe an excerpt of each result

      • InsideOutSanta 12 minutes ago
        Z.ai has a search MCP server, it should be trivial to use that to build a basic search UI on top.
      • peri-cl 22 minutes ago
        What's a search skill? Is that any different from just using that as a system prompt, i.e. for a Custom Assistant in Kagi?
    • entropie 32 minutes ago
      Yeah, its way faster.

      Its not because chatgpt is so superior. Its just because google search is dogshit.

      They work on killing the web as we knew it and I fear its kinda working.

      • taurath 26 minutes ago
        Can’t sell Gemini if they were to make Search good.

        Streaming services already adding in ads to “ad-free” tiers they’ve now named “premium”.

        Quality of life on the internet has gotten shitty while Reality Classic stays mostly the same, though more expensive.

  • nullbio 40 minutes ago
    The enshittification continues.

    Nothing good ever comes from businesses desperately trying to protect their moats rather than making their products better so they don't need to.

    • stackghost 36 minutes ago
      Thank Prabhakar Raghavan for that. After destroying Yahoo’s search product he failed up and did the same at Google.

      In reward for making Google Search materially worse in every way except ad revenue, he failed up again and was promoted to a cushy do-nothing role.

      Everything wrong with the tech industry, embodied in a single person.

      • ulfw 30 minutes ago
        Well one has to look a level up and ask who the people are who hire such people and why
  • water-drummer 25 minutes ago
    Gemini does something similar
  • ur-whale 24 minutes ago
    Google Search is dying, and it is showing all the standard symptoms.
  • copemaxxxing 16 minutes ago
    I've been using Brave search for a year now, because there is no way to turn off Google AI search.

    I don't miss Google at all.

    Goodbye you shit company.

  • liquid_thyme 48 minutes ago
    I've been using the 'ClearURLs' FF addon for quite a while now, and it gives you the URLs back in the results.

    https://docs.clearurls.xyz/

    • joeblubaugh 41 minutes ago
      That wouldn’t work at all with this url format - the url can only be resolved by requesting the goto link.

      I recommend reading more than the headline