Based on Olina's marketing [0], they are primarily targeting to replace auto rickshaws/three-wheelers.
It isn't meant to be a direct competitor of a Nissan Versa, Chevrolet Aveo, Nissan Frontier, or a Kia K3.
A better approach would have been adopting Malaysia's strategy of working on building a domestic battery platform [1], as the actual value add of an EV platform comes from the battery itself.
Also, the Olina Uno is very feature light (no AC, no air bags, little to no trunk space) despite costing around $8600 [2] despite Chinese, Indian [3], and Vietnamese [4] EVs providing those features out of the box at a similar or cheaper price point.
Mexico most cabs there just have windows rolled down or even no windows at all aside from the windshield.
In Mazatlan for example the most common taxi is called a pulmonia and only has a windshield and top cover but is gaz powered. This seems like a slightly longer version of the 4 seater pulomnia. I could totally see this being a great upgrade for a taxi driver there.
I can see how it could replace a pulmonia but I don't see taxis replacing a nissan tsuru and versa with this to drive people to or from an airport or bus station.
I think Olina can successfully replace pulmonias, three-wheelers, and moto-taxis, but forcing a narrative that they can replace cars will only set the project up for failure.
It isn't meant to be a direct competitor of a Nissan Versa, Chevrolet Aveo, Nissan Frontier, or a Kia K3.
A better approach would have been adopting Malaysia's strategy of working on building a domestic battery platform [1], as the actual value add of an EV platform comes from the battery itself.
Also, the Olina Uno is very feature light (no AC, no air bags, little to no trunk space) despite costing around $8600 [2] despite Chinese, Indian [3], and Vietnamese [4] EVs providing those features out of the box at a similar or cheaper price point.
[0] - https://www.olinia.auto/
[1] - https://asia.nikkei.com/business/automobiles/electric-vehicl...
[2] - https://insideevs.com/news/798256/mexico-olinia-uno-ev-cheap...
[3] - https://asia.nikkei.com/business/automobiles/electric-vehicl...
[4] - https://asia.nikkei.com/business/automobiles/electric-vehicl...
In Mazatlan for example the most common taxi is called a pulmonia and only has a windshield and top cover but is gaz powered. This seems like a slightly longer version of the 4 seater pulomnia. I could totally see this being a great upgrade for a taxi driver there.
I think Olina can successfully replace pulmonias, three-wheelers, and moto-taxis, but forcing a narrative that they can replace cars will only set the project up for failure.