The unstated assumption is that the person left their website to last and thus has not invested deeply in their product.
Deeply flawed unfortunately.
For example - and I know it may not map cleanly back to software, but it’s worth thinking about - some of the best food is served in restaurants with plastic chairs and tables where the decor is an afterthought.
Tailwind is the latest bootstrap. These frameworks were designed to allow people with no skill in design/UI to produce something that passed for attractive. Since most clients are more concerned about time and cost than quality and originality, this approach effectively killed bespoke landing pages and led a lot of UI devs to move away from hand-coding styles to glomming on class names and using a "best practice" framework even though they were capable of writing the CSS from scratch. Now LLMs have trained on this boring cookie-cutter UI work so no one should be surprised that this is what comes out.
But the point of the comment is that both Bootstrap and Tailwind are facilitators when you don't know/want/care about getting your hands dirty with CSS. Tailwind happens to be a little less abstract than Bootstrap, but still you're not fiddling with "low level" CSS.
That abstraction is what brings the "sameness" factor in play, though.
I haven't used it in ages, but it used to be that Bootstrap also shipped drop-in CSS that would give you decent-looking styles on all the common elements, so a single minified style sheet would give you that classic "2010s startup" look.
These pages look fine. I'm not seeing the problem. Most landing pages don't need to be creative statements; in fact, I'd wager the majority are hurt by creativity; real creativity is risky! Which of these applications want an artistic statement on their brochure pages?
I know this may be a bit dismissive, but I think the need to ask that is the problem. AI can definitely build a design for you. But is no substitute for design skill.
The best way to figure out how to prompt an LLM is to develop design skills so you know what to tell it.
I’ve been in the industry a long time. Even before LLMs, I think web design would get stuck in cycles. So I just want it to spit out something that looks novel and interesting, which pushes me to coach it even better.
This might sound like a joke but it’s a surprisingly good take. RSCSS provides a great set of principles to structure and isolate against unintended change. Open Props can be added for design tokens and Open UI has some great examples of components.
I don't really think it's tailwind. I use tailwind for everything, and it doesn't look like this. They're utility classes, you can do absolutely anything you want with them. LLMs just choose to do this.
The big gradient fonts came from Apple Keynote, i thought. At least that's where i first saw templates like that.
uh, that aesthetic was there long before tailwind, they didn't have a monopoly on rounded corners and that spaced out look lol. Much more ability to adapt than say trying to re-skin a bootstrap template back the the day.
the entire industry has always been converging toward "cookie-cutter" ui, and tailwind is just this cycle's flavor and now on steroids with AI. Honestly for 90% of the stuff out there that's literally fine and probably better. There was a time when being extra creative in FE work was rewarded. If you're product is very brand dependent then yeah maybe try to find your "voice" but for the vast majority of them, esp dev focused, they just need to work on other things and don't try to re-invent solutions to solved problems.
i know we all like to pretend our meticulously engineered button and drop shadow animations are actually moving a needle but you're optimizing the last few percent at that point. Most saas FE devs should be solving other problems like the UX and performance and not worry about more creative landing pages.
I don’t think tailwind or its templates are the issue (and believe me, I am the furthest thing from a tailwind advocate).
Just shipping a tailwind template is lazy and trite. But LLMs are made to optimize for the lazy and trite. They can only choose the lowest-common denominator.
LLMs don’t really know how to give designs personality. Most of the time I see attempts to improve the situation that basically just boil down to vibe-coded slop that’s prettier. I’m sure better designs exist, but the ones that do exist are almost certainly about the person who drove the LLM, not the LLM itself.
I agree there is a "sameness" that you get from tailwind.
Tailwind has a unique benefit in that you can change the CSS of the page and just that page. There is no chance that you make a change that breaks the rest of the site because you wrote a rule wrong. In some environments/applications this is a big deal.
But honestly that's the only credit i'll give it. The class names are still confusing to me and you do get more flexibility with CSS. And i'd rather be writing classless css and targeting custom HTML elements anyway.
Tailwind just happens to be a common way to write CSS.
If Tailwind didn't exist people would just be writing the same article about {{ insert most common css tool here }}
Most people create generic similar looking websites, and most people that making a new website today use Tailwind. Correlation is not causation, and linking the two in any meaningful way is just a pointless discussion.
Deeply flawed unfortunately.
For example - and I know it may not map cleanly back to software, but it’s worth thinking about - some of the best food is served in restaurants with plastic chairs and tables where the decor is an afterthought.
Bootstrap ships components. AFAIK you need another library if you want that in Tailwind.
That abstraction is what brings the "sameness" factor in play, though.
I haven't used it in ages, but it used to be that Bootstrap also shipped drop-in CSS that would give you decent-looking styles on all the common elements, so a single minified style sheet would give you that classic "2010s startup" look.
The best way to figure out how to prompt an LLM is to develop design skills so you know what to tell it.
I’ve been in the industry a long time. Even before LLMs, I think web design would get stuck in cycles. So I just want it to spit out something that looks novel and interesting, which pushes me to coach it even better.
The big gradient fonts came from Apple Keynote, i thought. At least that's where i first saw templates like that.
the entire industry has always been converging toward "cookie-cutter" ui, and tailwind is just this cycle's flavor and now on steroids with AI. Honestly for 90% of the stuff out there that's literally fine and probably better. There was a time when being extra creative in FE work was rewarded. If you're product is very brand dependent then yeah maybe try to find your "voice" but for the vast majority of them, esp dev focused, they just need to work on other things and don't try to re-invent solutions to solved problems.
i know we all like to pretend our meticulously engineered button and drop shadow animations are actually moving a needle but you're optimizing the last few percent at that point. Most saas FE devs should be solving other problems like the UX and performance and not worry about more creative landing pages.
Just shipping a tailwind template is lazy and trite. But LLMs are made to optimize for the lazy and trite. They can only choose the lowest-common denominator.
LLMs don’t really know how to give designs personality. Most of the time I see attempts to improve the situation that basically just boil down to vibe-coded slop that’s prettier. I’m sure better designs exist, but the ones that do exist are almost certainly about the person who drove the LLM, not the LLM itself.
Tailwind has a unique benefit in that you can change the CSS of the page and just that page. There is no chance that you make a change that breaks the rest of the site because you wrote a rule wrong. In some environments/applications this is a big deal.
But honestly that's the only credit i'll give it. The class names are still confusing to me and you do get more flexibility with CSS. And i'd rather be writing classless css and targeting custom HTML elements anyway.
If Tailwind didn't exist people would just be writing the same article about {{ insert most common css tool here }}
Most people create generic similar looking websites, and most people that making a new website today use Tailwind. Correlation is not causation, and linking the two in any meaningful way is just a pointless discussion.