This is content marketing executed perfectly :) Reading it, I learned something new and interesting and they had an opportunity to show off one of their differentiators against the competition (low leakage flow due to tighter tolerances) and then at the end they casually mention the new product that has just opened for pre-orders.
Yeah, everything being black on modern motherboards might look cool with RGB lighting, but makes it harder to work on. I like the older green PCBs with white PCI slots.
I also lament the demise of color coded connectors at the back. I knew to plug my speakers into the green 3.5mm jack. Now everything is black, so I need to look at the manual again to see which of the 5 connectors is the right one.
I remember being a kid when standardized port colors came 'round (what was that, part of the AC'97 spec or something?). I thought that was dumb: I knew that the speakers plugged into the third hole from the top, and that was good enough for me. ;)
Back then: I would have loved black-on-black, labelled-in-black, with black cables and and black highlights on a black background. The accessories would be black, too: Black keyboard, black featureless keycaps, black mouse, with a black mousepad, on a black desk, in a black room with black walls and black windows.
Black.
I couldn't get black back then, of course. Computers were beige. The necessary floppy and optical drives were beige. Cables were beige. Keyboards were beige. Motherboards were some moral equivalent to beige. It might be possible to get one or two components in black at some points, but the rest were going to be beige so therefore the whole thing might as well just be resolutely beige.
That really annoyed me.
But I'm not a kid anymore; I'm old. I just want stuff that works well, and that is expandable enough to do some fun and unusual computing stuff with, and that I can see so that when I'm futzing around with it then my job is easier than it would otherwise be.
I don't want RGB or a tempered glass aquarium that shatters when part of it touches a tile floor the wrong way. I don't care about having multiple choices for the color of the anodizing on the heatsinks for the RAM. I don't want water cooling when a big slow-moving fan and some heat pipes does the job very quietly, with improved simplicity therefore longevity. I'm not trying to win a cooling benchmark; I'm just trying to keep the CPU within its specified thermal range while it does work for long periods at its maximum speed. I don't care what color the fans are as long as I can't hear them.
If I want to play with RGB by making or buying some party lights, then I know how to do that. Party lights for the room (or the whole house!), not the guts of the PC. :)
Otherwise: The computer is on the floor under the desk and the USB hub is on top of the desk, and that's all I need to deal with. It is purposeful and functional. There's no style points here, but I just don't care about that anymore.
(I'll be outside yelling at clouds if anyone needs me for anything.)
This colour combo is more 1970s than 80s. 80s was more gaudy neon and transparent stuff. The 70s loved their murky browns. OK PC boxes of the 80s and 90s were all beige too but they didn't have any brown. It also fit in with manufacturing in those days: In the 70s a lot of wood was still used, whereas in the 80s everything shifted to plastics.
But whether you love or hate (as I do) the brown Noctua colours, the one thing is that they are kinda polarising. They're not a "clean fit" in any build unless you really wanna show that you use Noctua and use them as a centrepiece. Which I guess is the point of their marketing. They want to make it seem their fans are so good people are willing to put up with the colour.
I really miss that they don't release white versions. In my all-white case I just can't have Noctua. The brown ones I think are extremely ugly and the black ones stand out too much.
But I have BeQuiet Silent Wings and they're not bad. Quietness isn't something I'm optimising for anyway as I only use my desktop for gaming and when I do I wear headphones anyway.
Functional premium product at premium price. Cheaper mid-class does the job most of the way. But I suppose there is slightly better characteristics and probably higher reliability in design. Not a fake luxury like too many products these days.
I suppose we should be somewhat positive that some company still aims to deliver best possible products. Not just products with cheapest possible cost and some perceived luxury if even that.
This level of quality is why they have my business. We had a CI setup with rpi boards that needed fans (uart clock tied to cpu clock so heat meant slowing down and the uart dropped characters). I got tired of seeing random test failures on some board and driving up to the office to replace the fan that had failed. And they were loud and annoying. I ended up frustrated and expensing hundreds of dollars of noctua fans. Dead quiet, did a better job, and not even one ever failed on me.
A quiet PC is one reason I've always removed the GPU cards from used ones I've gotten. The crappy little fans on GPUs that constantly whir up and down drives me nuts.
I used to really like Noctua fans, for a while they were obviously the best fans by a significant margin.
But for all their tight tolerances and exotic materials and a high price to match, they generally don't outperform BeQuiet's more regular materials but use-focused fans that are half the price. Nor are they significantly better than Arctic's general purpose fans at a quarter the price.
It'd make more sense to just buy the fan optimized for the specific common purpose (airflow or radiator) than pay double for the Noctua for a more generalized fan, but is not the best at either common use case.
Seems like these days their target audience is those who believe their marketing materials about them being the best, instead of believing the benchmark performance data.
I have used Noctua fans in computers where they worked for a decade or so, even 24x7, until an upgrade or replacement of the computer was required by other reasons than because of the fans.
I have also had many problems caused by cheaper fans.
So now I always prefer to use rather expensive fans and power supplies, from brands with which I have accumulated many years of experience, for peace of mind.
Perhaps other brands of fans that nowadays give similar results in benchmarks also have similar reliability, but I am not willing to bet on it.
If we're going by anecdotes, my last Noctuas showing signs of failure (I had 6 of them, one was ~200rpm slower than it should be, one took a several seconds longer to start spinning from a stop) about a year after the end of warranty was partially why I retired them. Same with the set of Noctuas before them (apparently my first set was from 2010). I suppose they all technically still spun so they were still usable, just not to original performance; still, hard to be too upset about the product making it through the long warranty period without issue.
But my Arctics that was installed in the same case that ran for the same amount of time are still chugging along strong, and those are about as cheap as fans get. Different load/use case though so it's probably not a fair comparison.
These days, I really think the competition has caught up or passed Noctua.
2×? Try 5× for the Noctua NF-A12x25 compared the the Arctic P12 Pro that matches or beats it in most metrics. Which isn't to say the Noctua fan is bad, it's just a luxury product for reasons other than performance.
2x more than other premium offerings that often perform noticeably better, which I'd say are usually from BeQuiet, LianLi, and Phanteks.
But yes, sometimes up to 5x more than the comparative Arctic in common size categories where it basically trades blows for most metrics that matter. Arctic is seriously unbeatable in value:performance if you just need a basic fan without other QoL or aesthetic features.
120mm is the most competitive category, and it's the most obvious category how Noctua can't keep up with the faster iterating/innovating competition.
Thermalright etc. have definitely shown that a slab of metal and some generic fans can be rather quiet and easily compete with Noctua at a fraction of the cost.
It's par for the course in the premium PC parts industry. It's overkill in a way that does not impact performance at all because gamers will pay for that.
Last I checked they weren't really any quieter than their competitors at the same airflow and pressure (which is a little subjective because your curve will never match perfectly). They do have a really low number on their specs because they have a really low max RPM, but that's not really relevant when you can just lower the speed of other fans.
They're still really good fans, but a lot of this is just marketing.
At max power the Noctua NF-A12x25 has 56 CFM and 2.3 mmAq for 31dBA [1]. At 70% the Artic A12 Pro is 56 CFM, 4.3 mmAq, and 31dBA [2]. At 60% the Asus ProArt PF120 is 61 CFM, 2.6 mmAq, and 30 dBA [3].
Note that the ProArt is a bit thicker (25 vs 30 mm) and all these dBA numbers are almost certainly unobstructed airflow. The Noctua is certainly good, but it's literally over 5× the price of the Artic.
On the other hand, if I recall right the internet is rife with customer reports of the Arctic fans having noose spikes / unpleasant hums or resonances at certain RPMs. Lots of people using config tuning to avoid it.
I ended up buying Pure Wings as mentioned. Also much cheaper than Noctua and seemingly not having those issues.
It's funny because I replaced my NF-A14 and NF-F12 because they had hums at certain rpms when used on radiators, and neither the Arctics before them, nor the BeQuiets that replaced them, had that issue.
Noctua is working at the last five percentages of performance AND lifespan. They want their fans to perform (and sound) identical ten years later with daily use.
Most people change fans far earlier than that.
Indeed, the main reason why I choose Noctua fans from those that are silent enough and efficient enough is because I trust their reliability.
I still have computers from 2017, with Kaby Lake CPUs, which have been used as servers and in which the Noctua fans work as well as in the first day. Prior to that I had some computers with Noctua fans that had been used for more than a decade without fan problems, and which were upgraded or replaced for reasons unrelated to fans.
Thus the good experience that I had with the reliability of Noctua fans, coupled with some bad experiences with cheaper fans, which had to be replaced prematurely, make me reluctant to experiment now with other brands, which might have the same performance when new, but I could learn about their reliability only after a few years.
I always expected that black was the easiest color, since you just add enough pigment to wipe out any colors from other materials. Are they implying that that brown color is the natural look of the materials they used, so the simplest to engineer?
From what I understood, any color and material involved in high precision manufacturing requires careful design and thorough testing. They likely prioritize the brown color and material due to branding, so changing this to anything else requires redoing large parts of the pipeline.
Branding, you're never in doubt when some YouTuber is building a PC using Noctua fans. There's probably some weird psychology in the colour as well. Why would anyone want a fan in such an ugly colour, unless it's really good. The weird beige and brown is highly recognizable, and even if you already don't know about Noctua you're likely to ask questions about the fan solely based on the colour.
The black fans are really only needed by those who build show piece in those cases with glass panels, but they might equally well need white fans, which Noctua doesn't make. Personally I don't really care about the colour of my fans, you can't see them anyway.
Noctua fans have a distinct look, you could say the same about black, if you want to black them out just get a case that hides them since that would look the same.
I'm glad companies like Noctua exist that put so much thought and care into their products. I don't even mind being advertisted to when that's the case.
One of the first things mentioned on that page is:
> To protect our intellectual property, certain features – such as fan impeller geometries – have been slightly modified while remaining visually very close to the actual product.
So you do have to 3d scan them yourself if you're trying to print a copy.
Where do you draw the line though? They have an amazing reputation for quality fan products, they clearly feel it needs a new injection mould which aren't cheap investments.
I've got a Noctua NHD14 in my current build that I bought in 2011 and it performs perfectly still (including 2 free socket upgrades from Noctua).
I also lament the demise of color coded connectors at the back. I knew to plug my speakers into the green 3.5mm jack. Now everything is black, so I need to look at the manual again to see which of the 5 connectors is the right one.
Back then: I would have loved black-on-black, labelled-in-black, with black cables and and black highlights on a black background. The accessories would be black, too: Black keyboard, black featureless keycaps, black mouse, with a black mousepad, on a black desk, in a black room with black walls and black windows.
Black.
I couldn't get black back then, of course. Computers were beige. The necessary floppy and optical drives were beige. Cables were beige. Keyboards were beige. Motherboards were some moral equivalent to beige. It might be possible to get one or two components in black at some points, but the rest were going to be beige so therefore the whole thing might as well just be resolutely beige.
That really annoyed me.
But I'm not a kid anymore; I'm old. I just want stuff that works well, and that is expandable enough to do some fun and unusual computing stuff with, and that I can see so that when I'm futzing around with it then my job is easier than it would otherwise be.
I don't want RGB or a tempered glass aquarium that shatters when part of it touches a tile floor the wrong way. I don't care about having multiple choices for the color of the anodizing on the heatsinks for the RAM. I don't want water cooling when a big slow-moving fan and some heat pipes does the job very quietly, with improved simplicity therefore longevity. I'm not trying to win a cooling benchmark; I'm just trying to keep the CPU within its specified thermal range while it does work for long periods at its maximum speed. I don't care what color the fans are as long as I can't hear them.
If I want to play with RGB by making or buying some party lights, then I know how to do that. Party lights for the room (or the whole house!), not the guts of the PC. :)
Otherwise: The computer is on the floor under the desk and the USB hub is on top of the desk, and that's all I need to deal with. It is purposeful and functional. There's no style points here, but I just don't care about that anymore.
(I'll be outside yelling at clouds if anyone needs me for anything.)
I have a couple of their screwdrivers too. I'm with with brown.
But whether you love or hate (as I do) the brown Noctua colours, the one thing is that they are kinda polarising. They're not a "clean fit" in any build unless you really wanna show that you use Noctua and use them as a centrepiece. Which I guess is the point of their marketing. They want to make it seem their fans are so good people are willing to put up with the colour.
But I have BeQuiet Silent Wings and they're not bad. Quietness isn't something I'm optimising for anyway as I only use my desktop for gaming and when I do I wear headphones anyway.
I like wood but only light wood, not the dark kind. That reminds me way too much of my grandparents' furniture.
But I don't think they really need that.
That said, on my last PC build I ended up buying Pure Wings 3, which are quite competitively silent at similar airflow and much cheaper.
And white. Because I do like silly pretty PCs, as long as they don't have RGB on.
https://eikehein.com/pc/pc2.webp
I suppose we should be somewhat positive that some company still aims to deliver best possible products. Not just products with cheapest possible cost and some perceived luxury if even that.
Also, if their product ever does enshittify, the shit would truly hit the fan.
But for all their tight tolerances and exotic materials and a high price to match, they generally don't outperform BeQuiet's more regular materials but use-focused fans that are half the price. Nor are they significantly better than Arctic's general purpose fans at a quarter the price.
It'd make more sense to just buy the fan optimized for the specific common purpose (airflow or radiator) than pay double for the Noctua for a more generalized fan, but is not the best at either common use case.
Seems like these days their target audience is those who believe their marketing materials about them being the best, instead of believing the benchmark performance data.
I have used Noctua fans in computers where they worked for a decade or so, even 24x7, until an upgrade or replacement of the computer was required by other reasons than because of the fans.
I have also had many problems caused by cheaper fans.
So now I always prefer to use rather expensive fans and power supplies, from brands with which I have accumulated many years of experience, for peace of mind.
Perhaps other brands of fans that nowadays give similar results in benchmarks also have similar reliability, but I am not willing to bet on it.
But my Arctics that was installed in the same case that ran for the same amount of time are still chugging along strong, and those are about as cheap as fans get. Different load/use case though so it's probably not a fair comparison.
These days, I really think the competition has caught up or passed Noctua.
But yes, sometimes up to 5x more than the comparative Arctic in common size categories where it basically trades blows for most metrics that matter. Arctic is seriously unbeatable in value:performance if you just need a basic fan without other QoL or aesthetic features.
120mm is the most competitive category, and it's the most obvious category how Noctua can't keep up with the faster iterating/innovating competition.
They're still really good fans, but a lot of this is just marketing.
At max power the Noctua NF-A12x25 has 56 CFM and 2.3 mmAq for 31dBA [1]. At 70% the Artic A12 Pro is 56 CFM, 4.3 mmAq, and 31dBA [2]. At 60% the Asus ProArt PF120 is 61 CFM, 2.6 mmAq, and 30 dBA [3].
Note that the ProArt is a bit thicker (25 vs 30 mm) and all these dBA numbers are almost certainly unobstructed airflow. The Noctua is certainly good, but it's literally over 5× the price of the Artic.
[1]: https://www.cybenetics.com/evaluations/fans/4/
[2]: https://www.cybenetics.com/evaluations/fans/175/
[3]: https://www.cybenetics.com/evaluations/fans/229/
I ended up buying Pure Wings as mentioned. Also much cheaper than Noctua and seemingly not having those issues.
It’s kind of refreshing to see really.
I still have computers from 2017, with Kaby Lake CPUs, which have been used as servers and in which the Noctua fans work as well as in the first day. Prior to that I had some computers with Noctua fans that had been used for more than a decade without fan problems, and which were upgraded or replaced for reasons unrelated to fans.
Thus the good experience that I had with the reliability of Noctua fans, coupled with some bad experiences with cheaper fans, which had to be replaced prematurely, make me reluctant to experiment now with other brands, which might have the same performance when new, but I could learn about their reliability only after a few years.
The black fans are really only needed by those who build show piece in those cases with glass panels, but they might equally well need white fans, which Noctua doesn't make. Personally I don't really care about the colour of my fans, you can't see them anyway.
I'm glad companies like Noctua exist that put so much thought and care into their products. I don't even mind being advertisted to when that's the case.
> To protect our intellectual property, certain features – such as fan impeller geometries – have been slightly modified while remaining visually very close to the actual product.
So you do have to 3d scan them yourself if you're trying to print a copy.
The blades of the fans are fiber-reinforced, in order to have sufficient rigidity, even when very thin.
Only a 3D printer for metals could print something rigid enough, but such a metallic fan would be too heavy for a computer fan.
The thoroughness & mindset is certainly appreciated, but you can also overdo it - engineer it beyond what the consumers use case requires.
I've got a Noctua NHD14 in my current build that I bought in 2011 and it performs perfectly still (including 2 free socket upgrades from Noctua).